Mon.Jul 17, 2023

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CBS Is Latest Network to Shake Up Fall Lineup Amid Writers Strike

Adweek

CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing programming disruptions throughout the TV industry from the SAG and WGA strikes. The CW and Fox also recently announced updated schedules for.

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Ethics in Advertising: Balancing Creativity and Responsibility

Ad Rants

In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively. However, with great power comes great responsibility. This article will explore the significance of ethics in advertising, specifically in PPC management services.

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Nike Sets the Stage for Soccer’s New World Order in Women’s World Cup Ad

Adweek

As momentum grows behind women's sports, Nike is celebrating soccer heroes past and present ahead of the 2023 FIFA Women's World Cup. The campaign, titled "What the Football" and created by longtime agency partner Wieden+Kennedy, opens with an iconic soccer moment: A father and his daughter are on the edge of their seats watching former.

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The Washington Post Is Experimenting With Generative AI, But Setting Clear Boundaries

AdExchanger

The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in check. The post The Washington Post Is Experimenting With Generative AI, But Setting Clear Boundaries appeared first on AdExchanger.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Cannabis Brand Ironically Thanks Richard Nixon for War on Drugs

Adweek

As the 37th U.S. president, Richard Nixon's checkered term in office includes secret wiretaps, bungled break-ins and resignation under a cloud, just ahead of impeachment. But to the modern cannabis industry, "Tricky Dick's" lasting legacy is the Controlled Substances Act of 1970, which outlawed weed and effectively spawned the destructive, decades-long war on drugs.

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13 enterprise-capable GA4 alternatives

Martech

With Google Analytics 4 (GA4) getting decidedly mixed reviews (see here , here , here and here for details), it may be time to consider using a different program. For startups and small companies, we’ve already put together a list of 15 low-cost alternatives to GA4. Today we are looking at digital analytics systems for large businesses. This is an alphabetical list of well-known web analytics systems with enterprise-level capabilities.

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PubMatic Marks One Year of Pune Hybrid Workplace Success

PubMatic

As businesses worldwide continue to adapt to new realities, PubMatic has embraced the future of work, combining the best of remote work and in-person collaboration to drive innovation, productivity, and employee well-being. PubMatic has grown our engineering team in Pune, supporting a focus on developing cutting-edge technology and an exceptional talent pool.

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Meta Under Fire for Rejecting Sexual Health Ads

Adweek

The nonprofit Center for Intimacy Justice filed a complaint with the Federal Trade Commission against Meta, accusing the social giant of systemically rejecting advertisements and information from women's sexual health brands. These rejections lead to suspended accounts, diluted brand messaging and missed marketing opportunities. The organization, which filed the complaint in March but is announcing.

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Next Stop, Advertising; Why Marketers Really Shouldn’t Meme

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning The post Next Stop, Advertising; Why Marketers Really Shouldn’t Meme appeared first on AdExchanger.

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Orange Draws Praise for Ad Challenging Prejudice Towards Women’s Soccer

Adweek

A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women's World Cup has drawn acclaim for its use of tech to address misogyny in the game. Created by Publicis agency Marcel, the film titled "The Compil des Bleues" spotlights the on-field skills of the French.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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4 AI categories impacting marketing: Personalized customer journeys

Martech

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here , and Part two (Predictive Analytics) is here. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

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Exclusive: Just Women’s Sports and Adobe Team Up for In-Studio World Cup Show

Adweek

Adobe and multimedia platform Just Women's Sports are bringing the 2023 FIFA Women's World Cup stateside. Today, the brands announced a partnership for a new in-studio World Cup show hosted by Emmy-winning former ESPN personality Katie Nolan and U.S. Women's National Team and NWSL Gotham FC star Midge Purce, debuting July 20.

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Project Flash – Optimizing Workflows with Advanced Automation

PubMatic

Introduction PubMatic handles 516 billion daily impressions, and maintaining a large infrastructure can pose challenges. The ad tech industry is rapidly evolving, and we are committed to remaining ahead of the trends impacting our industry. We are continuously innovating, which requires effective automation testing of our owned and operated cloud infrastructure to ensure stable software performance and that project goals are met on time.

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Hulu’s Animayhem Activation for San Diego Comic-Con Set to Be a Massive Draw

Adweek

With its animation-inspired activation at San Diego Comic-Con, Hulu looks to illustrate the importance of TV fandom. On Monday, Hulu announced its SDCC activation, Hulu Animayhem: Enter the 2nd Dimension, which celebrates the streamer's vast library of adult animation by giving attendees an immersive cartoon world of their own. "As the clear favorite streaming destination.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Google Releases Topics API Into the Wild: What You Need to Know

VideoWeek

Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. And on Wednesday Topics API, one of the most relevant Sandbox tools for the advertising world, started rolling out to users broadly via the release of version 1

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How Executives at Adobe, Uber, Diageo and TBWA Are Using Generative AI Today

Adweek

After years of talk about the power of artificial intelligence, it was the sudden impact of generative AI earlier this year that got the global marketing community to sit up and take notice. The conversations have ranged from work efficiencies to existential crises, and everything in between. On the final day of the 2023 Cannes.

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Coming in Hot! First Bus Launches National Summer Campaign in Collaboration With the7stars and Madebrave

Exchange Wire

the7stars has joined forces with MadeBrave to create a brand new, multi-channel advertising campaign for First Bus, one of the largest regional bus operators in the UK, to encourage members of the public to rediscover the joy of the bus [.] The post Coming in Hot! First Bus Launches National Summer Campaign in Collaboration With the7stars and Madebrave appeared first on ExchangeWire.com.

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Glow Recipe Found Cross-Category Success on TikTok

Adweek

Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and influencer marketing strategy, the brand is maintaining long-term traction in a social space that is often defined by fleeting trends.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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If There’s Anything Certain In Life, It’s That Schrems III Is Coming

AdExchanger

Roughly three years after the Schrems II case invalidated Privacy Shield overnight – and with it the legal basis for data transfers between Europe and the US – the European Commission adopted The post If There’s Anything Certain In Life, It’s That Schrems III Is Coming appeared first on AdExchanger.

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Adweek Podcast: How San Diego Comic-Con Became a Must-Attend Event for Brands

Adweek

One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios and streaming giants are gearing up for their biggest and best yet. In this week's episode, senior producer Al Mannarino is on the other side of the mic with Europe brand editor, Rebecca Stewart. Entertainment reporter.

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“I don’t like it”

Seth Godin

Everyone is entitled to their own taste. But this isn’t the helpful answer to the question, “is this good?” Whether it suits your taste might be irrelevant. “It doesn’t resonate with me” is not the same as “No one will like this.” The professional understands that they need empathy to do their job. You don’t have to be a toddler to work at Fisher Price, and you don’t have to be a cancer survivor to be an oncologist.

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Tubi Taps Vimeo Chief Anjali Sud as New CEO

Adweek

There's a new sheriff in town at Fox's streaming service Tubi. Anjali Sud will join the AVOD as its new CEO on Sept. 1, reporting to Paul Cheesbrough, CEO of Tubi Media Group. Top line Sud comes over from Vimeo, where she's served as CEO since 2017. Previously she was the general manager and head.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Deep fake, deep impact: Orange and Marcel go viral with women’s football

More About Advertising

It looks like a montage of the best-known French footballers of our time, as we see MBappe and Griezmann performing skilful moves that send the crowds wild. But it turns out that the male players’ heads have been digitally imposed onto the bodies of two of France’s top female players, Delphine Cascarino and Sakina Karchaoui. … The post Deep fake, deep impact: Orange and Marcel go viral with women’s football first appeared on More About Advertising.

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After Winning Creative AOR, Mischief Reunites Sizzler With Jodie Sweetin After 35 Years

Adweek

Before Jodie Sweetin uttered her "how rude" catch phrase on Full House, she was shoveling shrimp into her mouth in a commercial for Sizzler. Over 35 years after Sweetin made her acting debut in the ad for the family steakhouse, she returns in a new campaign for the regional restaurant. In "Still as Great as.

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Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots

Digiday

Actors have joined writers on the picket lines. Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers’ Guild of America as negotiations with the Alliance of Motion Picture and Television Producers — AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony — had broken down. This is a member-exclusive article from Digiday.

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Let’s Talk About Brand Podcast: How Conscious Brands Do Business Differently

Adweek

On this week's episode, Jonathan Trimble, founder of strategic marketing agency And Rising, discusses the topic of conscious brands. Trimble shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder wellbeing. We delve into the importance of a brand's consciousness and how it relates to consumer identity.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Why Time is getting back to custom activations as part of events business expansion

Digiday

Time is nearly doubling the number of events on its calendar this year — increasing from 10 in 2022 to 18 in 2023 — and is expecting to grow event-based revenue by 55% year over year in the process. The event count increase is due to a renewed focus around selling custom activations, which account for all eight of the new events in 2023. Time has four live custom events for brands scheduled to kick off in August this year, and another four are being finalized.

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My Growth Story at InMobi: Amy Weber

InMobi

A mother, a student, and a career-driven woman – Amy has taken up all three roles as she moves forward. A journey of unconventional choices and paths that have led her to where she is today, Amy shares it all with us in this candid conversation. Here is what she has to say about her growth journey at InMobi and much more. How your journey at InMobi has been so far?

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Norway becomes latest country to pressure Meta’s ad business

Digiday

Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices. On Monday, the Norwegian Data Protection Authority (Datatilsynet) said it will require Meta to stop behavioral advertising on Facebook and Instagram in the country for the next three months unless users give consent.

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Top 20 TikTok Fitness Influencers You Should Follow

AdvertiseMint

Do you want to find the best TikTok fitness influencers? TikTok fitness influencers are offering great tips and fitness advice in a refreshing way. Thanks to TikTok’s creative content creators, getting into shape has never been more fun. In this blog post, we will introduce you to the top 20 TikTok fitness influencers. Be ready to get fit and have some fun!

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.