Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.
Seth Godin
AUGUST 29, 2023
Belief makes us human. Belief is our tool to dance with a possible future, confront our fears, and build community. Our personal taste and our preferences belong to us as well, helping us believe in ourselves. For millennia, belief thrived in most parts of our lives. We didn’t need belief to know that fire was hot (it always is), but it certainly gave us hope and solace in the face of the unknown.
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Martech
AUGUST 29, 2023
Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com.
Basis
AUGUST 29, 2023
Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship. As such, it’s not enough for financial services brands to simply talk the talk when it comes to trust—they must actively diagnose and acknowledge weak spots and constantly improve their operational mechanisms to build better trust-related
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
AUGUST 29, 2023
Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.
AdvertiseMint
AUGUST 29, 2023
Do you want to know how to use the TikTok top ads dashboard? As a digital marketer, it is essential that you stay ahead of the trends. Fortunately, TikTok offers advertisers a tool to achieve that—the Top Ads dashboard. This dashboard will help you stay updated by showing you the most effective ads in your industry. This article will tell you what the Top Ads dashboard is and how to use it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
AUGUST 29, 2023
In today's ExchangeWire news digest: PDD Holdings reports revenue has risen by two-thirds; the Premier League announces a crackdown on illegal streaming; and Facebook users in Canada continue to access the site despite Meta's block on news sites. PDD revenue surges PDD [.] The post PDD Revenue Up 66%; The Premier League to Crack Down on Illegal Streaming appeared first on ExchangeWire.com.
Martech
AUGUST 29, 2023
A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.
VideoWeek
AUGUST 29, 2023
Disney will make cricket free to watch with ads on smartphones in India, in efforts to revive its ailing Indian business, following an exodus from the Hotstar streaming service. Disney Star, the company’s media business in India, holds the digital streaming rights to all International Cricket Council (ICC) tournaments through to 2027, having paid an estimated $3 billion when the rights were auctioned last summer.
AdPushup
AUGUST 29, 2023
Since the invention of computers, programmers have tried to find ways to develop games on them. Back in 1952, a Cambridge University professor created the world’s first-ever computer game called OXO, or as we popularly call it – Tic Tac Toe. With over 3 billion users, the gaming industry has been on a booming rise. [.
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Digiday
AUGUST 29, 2023
More than perhaps any ad technology before it, generative AI has the potential to be a leveler of playing fields when it comes to what agencies can bring to bear for their clients. Smaller agencies that learn to wield generative AI’s seemingly limitless potential can pull off anything their larger competitors can. John Connors, CEO of Boston-based independent agency Boathouse, has always been a bit of a contrarian relative to his agency peers both large and small.
Single Grain
AUGUST 29, 2023
Navigating the world of networking can be challenging, especially for those of us who identify as introverts. However, with the right strategies and mindset, even the most reserved among us can cultivate meaningful, long-lasting relationships. In this post, I’ll share my personal journey and insights on building a billion-dollar network as an introvert.
Digiday
AUGUST 29, 2023
This week’s Future of TV Briefing looks at data from Beachfront showing that CTV ad sellers are more often attaching genre, network and channels signals to their ad impressions. Signal boost Amazon eyes ESPN, creators unionize, Nielsen adds Amazon data and more Signal boost Connected TV ad buyers would like CTV ad sellers to pass program-level information in the programmatic bid stream, like the specific show an ad would run during.
Single Grain
AUGUST 29, 2023
In the dynamic world of entrepreneurship, a pressing question often arises: Which is better, buying a business vs starting one? Having navigated both terrains, I’d like to share some insights on the pros and cons of each approach. Let’s take a look at the key points to consider. Work With Us Key Considerations When Buying a Business The business landscape is filled with voices opining on the advantages of buying existing business, from local laundromats to niche online stores.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
AUGUST 29, 2023
In the dynamic realm of entrepreneurship, understanding where you fit can be the key to unlocking your potential. Doe you know what type of entrepreneur you are? It’s important to figure out which you are so you can scale accordingly with your particular traits. In this post, I’ll go through the three different types of entrepreneurs so you can see which one might resonate with you.
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