Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo

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Adweek

NOVEMBER 8, 2024

LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker Morgan Young, comedian London Lazerson and Jonathan Reid, founder of podcast firm Reidentify, are some of the biggest stars on LinkedIn. They're.

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Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.

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Adweek

NOVEMBER 8, 2024

The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2 million - profit for the quarter. $756 million - guidance revenue for Q4, approximately $363 million in EBITDA. 95% - customer retention.

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Ad Tech 276

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n

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Adweek

NOVEMBER 8, 2024

Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they fully immerse themselves in the opinion.) In this week's edition of stories we didn't write up for one reason or.

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Adweek

NOVEMBER 8, 2024

The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion -- Paramount netted a total of $6.73 billion in sales, which was short of the estimated $6.94 billion it was anticipated to bring in and.

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More About Advertising

NOVEMBER 8, 2024

“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT this week. Murphy should know, being a veteran of John Lewis at adam&eve, still the defining Christmas ads, and now Sainsbury’s. But it’s getting to feel like the Super Bowl in another respect: the ads, … The post Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?

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Adweek

NOVEMBER 8, 2024

McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including McCann, MRM and Craft, and offices in Toronto, Montreal, and Calgary. In her new role, Doucette will work with creative leadership across Canada to strengthen the creative product across.

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More About Advertising

NOVEMBER 8, 2024

System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco still to air. Top 12 Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars Sainsbury’s – “Phizz-whizzing” – 5.9 Stars Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars … The post Aldi and Sainsbury’s among System1’s early Christmas winners first appeared on More About Advertising.

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Advertising

illumin

NOVEMBER 8, 2024

Purpose-based marketing isn’t new. Whether companies are working to improve their diversity or boost their eco-initiatives, for years, brands have aimed to create a personality that cares. However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit.

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More About Advertising

NOVEMBER 8, 2024

In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to mark the highly anticipated release of Ridley Scott’s blockbuster, Gladiator II in UK cinemas from November 15. Dooh.com Throughout Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork featuring Gladiator II, Samsung, … The post London’s Piccadilly Lights turn to stone as brands take ads back to 211 AD first appeared on More About

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Exchange Wire

NOVEMBER 8, 2024

Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony. We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and [.] The post The Wires 2024: Celebrating Another Remarkable Year of Ad Tech appeared first on ExchangeWire.com.

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More About Advertising

NOVEMBER 8, 2024

Difficult choice this week with some goodies around (and not all Christmas ads, Uncommon for British Airways is outstanding.) Even the best ads, though, can be as much about technique as the proverbial big idea but Orchard’s choice of ‘Where’s Wally?’ for an international campaign is a stroke of genius (Waldo in the US for … The post MAA Ad of the Week: Etsy’s Wally from Orchard Creative first appeared on More About Advertising.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

AdExchanger

NOVEMBER 8, 2024

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings call. The post Paramount’s CTV Wing Achieves Its Second Quarter of Profitability In A Row appeared first on AdExchanger.

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More About Advertising

NOVEMBER 8, 2024

Christmas is a time of abundance – in adverts at least – but O2 isn’t afraid to address the idea that not everyone is loaded up with treats and gifts at this time of year. VCCP’s 2024 festive campaign is all about tackling data poverty, with O2’s offer of free mobile represented by sim cards … The post VCCP and O2 give the gift of data this Christmas first appeared on More About Advertising.

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VideoWeek

NOVEMBER 8, 2024

In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

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Adweek

NOVEMBER 8, 2024

In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the well-worn trope got a sinister tweak, and the shredded man in the shower was a serial killer trying to erase.

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Advertising 284

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Seth Godin

NOVEMBER 8, 2024

I love Zamboni machines. They’re ungainly, they’re slow but they’re also majestic. Like an elephant for ice hockey. After each period, when the ice is chopped up by play, the Zamboni rolls out and leaves behind a sheet of perfect ice. Cold, smooth and untouched. It’s useful to acknowledge that the same service is offered to each of us, every night.

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Adweek

NOVEMBER 8, 2024

The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black, and other non-white people--already represents the majority in several states like California and Texas. Buying power is following suit.

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Exchange Wire

NOVEMBER 8, 2024

The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. Unveiled at Yahoo’s [.] The post Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers appeared first on ExchangeWire.com.

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Adweek

NOVEMBER 8, 2024

While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many agency folks ADWEEK contacted declined to comment on how a second Trump presidency might impact their business, while some expressed disbelief and sadness.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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