Adweek
MARCH 13, 2024
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.
The Ad Tech Blog
MARCH 13, 2024
The penalties for failing to comply with HIPAA privacy law in digital health can range from $100 to $50,000 per violation, with a maximum penalty of $1.5 million per year for violations of the same provision. These fines vary based on the level of negligence, with higher fines reserved for willful neglect of HIPAA rules that are not corrected in a timely manner.
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Adweek
MARCH 13, 2024
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign with the new 60-second spot,"Keep Up." From agency Cartwright, "Keep Up" debuts today on paid TV, digital and social properties, the.
Seth Godin
MARCH 13, 2024
The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average book on the Kindle is virtually worthless, because once it’s easy to include everything, everything gets included.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 13, 2024
The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men's Basketball Tournament's advertising inventory is "essentially sold out" across both companies. "This will be the best revenue tournament we've ever had," Jon Diament, evp of advertising sales.
Ad Monsters
MARCH 13, 2024
There is a major technical issue between VAST and PAAPI from the Privacy Sandbox. It’s something that was called out by the IAB Tech Lab in a recent report. While Google claims that PAAPI supports VAST, that can’t happen without a lot of work — if at all. Today we’re talking Video and Google’s PAAPI, so bear with me it’s going to get technical. We’ll do our best to untangle the web of acronyms and give you a better understanding of the current situation as these two have been trading blows over
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 13, 2024
Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s time to move beyond these outdated tactics. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research.
Adweek
MARCH 13, 2024
Mark Twain didn't originate the saying, "the clothes make the man," but he did famously add his own kicker to that old proverb: "Naked people have little or no influence on society." Men's Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor.
Martech
MARCH 13, 2024
In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it.
Adweek
MARCH 13, 2024
Tubi's groundbreaking basketball documentary, Shattered Glass: A WNBPA Story, almost didn't happen. The film, which premiered Jan. 31 on Tubi in partnership with Puma, gives an all-access, behind-the-scenes look at the lives of WNBA superstars Jonquel Jones, Breanna Stewart and Nneka Ogwumike, seeing how the MVPs rose to fame when all the odds were stacked.
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AdExchanger
MARCH 13, 2024
MFA is the ad industry’s latest obsession – and bugbear. But the acronym may stand for something other than “made for advertising” soon. The phrase “made for advertising” is practically meaningless on the open web, where nearly every publisher monetizes with ads. Meanwhile, there are still no universally agreed-upon criteria for classifying whether a site […] The post MFA: The A Is For Arbitrage … And Adalytics appeared first on AdExchanger.
Adweek
MARCH 13, 2024
Retail media is having a moment. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025. To give those numbers some context, retail media now makes up roughly one-fifth of global.
Chief Martech
MARCH 13, 2024
Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. This isn’t particularly surprising any more, is it?
Adweek
MARCH 13, 2024
Many of Americans' favorite brands--think Oreo, Dove, Tide and Snickers, for example--rely on the availability of cheap, disposable packaging made mostly of plastics. Experts say shifting away from single-use plastic packaging is necessary, but it'll require systemic, expensive changes to how Americans get their snacks--and most of their groceries, personal care products and cleaning supplies.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MARCH 13, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Beware Of Biddable When programmatic meets TV carriage rights, the result can be pretty messy. One reason is because programmers, streaming apps and distributors all have sales rights for the same inventory, and so advertisers end up bidding against themselves in supply paths […] The post The Complexity Of Carriage Rights; Snap’s Scale Problem appeared first on AdExchanger.
Adweek
MARCH 13, 2024
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the "Hot Girl Coach" comes to Social Media Week. Set to speak on day two of this year's event, Megan Thee Stallion will take to the main stage to talk through her.
Digiday
MARCH 13, 2024
Imagine this: What if TikTok were banned in the U.S.? What would happen to the billions of dollars currently driving its ads business? While this question has been asked several times in recent years, its answer is perhaps more pressing now than ever before. U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives.
Adweek
MARCH 13, 2024
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of Ferrero's budget outside the U.S., this win solidifies iProspect's place as Ferrero's media agency of record. A source.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
MARCH 13, 2024
Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance. Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, [.] The post Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control appeared first on ExchangeWire.com.
Adweek
MARCH 13, 2024
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how companies are navigating these changes, we sat down with Romina Rosado, evp and general manager of Hispanic streaming at NBCUniversal's Telemundo Enterprises.
Martech
MARCH 13, 2024
Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. He gave us a look at what he expects in the very near future with artificial intelligence. ( Interview edited for length and clarity.) Q: What do you see happening right now with business and AI?
Adweek
MARCH 13, 2024
Having multiple chief creative officers isn't the norm for most agencies, but AKQA has quintupled down the CCO role with the recent promotion of two creatives. That means AKQA has five CCOs with global remit. Shu Hung and Johnny Budden have been promoted to chief creative officers at AKQA, up from executive creative directors, joining.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
MARCH 13, 2024
From Supreme Court litigation to federal legislation, a nearly 30-year-old law is increasingly in the spotlight: Section 230. Passed by Congress in 1996 as part of the Communications Decency Act (CDA), the law has been a linchpin for protecting online platforms from legal challenges. While the CDA aimed to prevent minors from accessing explicit content, Section 230 created a framework for protecting companies like Google and Facebook from being sued over what people post.
Adweek
MARCH 13, 2024
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In the season one finale, our hosts sit down with.
Exchange Wire
MARCH 13, 2024
On today’s ExchangeWire digest: Apple Updates App Store to Comply with Digital Markets Act; Apple Testing AI-Powered Ad Buying Tool; TikTok Reportedly Launching Photo Sharing App Apple’s latest tweaks to comply with the Digital Markets Act will include allowing iOS developers [.] The post Apple Updates App Store to Comply with Digital Markets Act; Apple Testing AI-Powered Ad Buying Tool; TikTok Reportedly Launching Photo Sharing App appeared first on ExchangeWire.com.
Adweek
MARCH 13, 2024
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are taking on the unofficial role of "chief medical officer" within their families. This year, our agency conducted an independent study.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MARCH 13, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how social platforms Facebook and TikTok are faring, as Facebook removes its News tab and TikTok faces a potential ban in the U.S. (again), and how podcast networks are planning to use AI to translate shows, as seen in recent data from Digiday+ Research.
Adweek
MARCH 13, 2024
After the success of its star-studded campaign at the Grammy Awards and Super Bowl, Dunkin' took a different approach to its marketing with an ad focused on real franchisees. Produced by Ben Affleck's agency, Artists Equity, the 30-second spot tells the story of three generations of women who have operated a Dunkin' in the small.
Exchange Wire
MARCH 13, 2024
Samsung Ads, the advertising division of Samsung Electronics, today (March 13th, 2024) announces it has joined Origin, the UK cross media measurement programme, as its founding CTV member. Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media [.] The post Samsung Ads Joins ISBA’s Origin as Founding CTV Member appeared first on ExchangeWire.com.
Rob Campbell
MARCH 13, 2024
Once upon a time, I did some work with the Google exec, Jonathan Rosenberg. He was very kind and generous to me, more kind and generous than he should – which I suppose means extra kind and generous – but there’s one thing he said to me that has specifically stayed with me. We were talking about a book someone had written about google and to paraphrase, he said, “they made us sound more interesting than we were”.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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