Adweek

MAY 22, 2025

New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.

Ad Tech 336

Ad Tech Retail Media 336

Martech

MAY 22, 2025

As we all navigate these confusing times, there’s a lot of talk about scenario planning. However, much of what’s said misses the core point of the practice. Let’s explore what scenario planning really is and, more importantly, what it isn’t. ( Spoiler : It’s not about predicting the future.) Uncertainty is the real business risk Nothing upsets businesses (and markets) more than uncertainty.

Marketing 97

Marketing MarTech Media 97

Adweek

MAY 22, 2025

Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey. And she's striving for a new goalbringing more women fans and executives into the NHL ranks.

Audience 256

Audience Marketing 256

Seth Godin

MAY 22, 2025

All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic change, and it’s no longer concentrated in the hands of a few.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 22, 2025

Latest 'Cashback Like a Pro' ad uses Hartbeat production company and highlights brand's NBA and WNBA investment.

Marketing 230

Marketing 230

Martech

MAY 22, 2025

Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless you have a team of developers. Suppose you’re evaluating AI solutions or struggling to make existing tools fit your content workflows. In that case, it might be time to take a closer look at the model context protocol (MCP) and the servers created to use this standard what they are, h

MarTech 80

MarTech Impressions Communications Marketing 80

illumin

MAY 22, 2025

As part of the Brand Innovators’ Evolution of Retail Summit 2025 on March 25-26 2025, Jillian Gorman of Samsung joins illumin CSO Seraj Bharwani in Las Vegas for the ShopTalk Backstage series for a conversation on “performant storytelling” and why authentic storytelling that actually drives performance is a necessary form of connectivity in today’s ever-evolving marketing landscape.

Retail 59

Retail Conversion Marketing 59

Adweek

MAY 22, 2025

Founder Mark Douglas spoke with ADWEEK about the IPO before the bell.

Ad Tech 223

Ad Tech 223

Exchange Wire

MAY 22, 2025

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its 2024 AdEx Benchmark Report live at Interact 2025, revealing that the European digital advertising market has achieved double-digit growth, surpassing 118.9bn (100.2bn) in annual [.] The post IAB Europes 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses 100bn (84.2bn) for the First Time appeared first on ExchangeWire.com.

Advertising 52

Advertising Marketing 52

Adweek

MAY 22, 2025

New approaches to digital commerce that break the 2.5% conversion barrier.

eCommerce 202

eCommerce Conversion Marketing 202

Advertisement

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Advertising

VideoWeek

MAY 22, 2025

Data collaborations between retailers and broadcasters are accelerating in Europe, and Phil Raby, CRO at mediarithmics, says these relationships are mutually beneficial. For the retailers, it allows them to extend their audience without cannibalising their ecommerce offering; and for the broadcasters, they can offer “more innovative measurement solutions,” enabling them to compete with the walled gardens.

Retail 52

Retail eCommerce Media Audience 52

Adweek

MAY 22, 2025

The four execs come from Warner Bros

Media 216

Media Marketing 216

Exchange Wire

MAY 22, 2025

In todays Digest, we discuss Googles launch of AI Mode in Search, EUs investigation into TikToks SkinnyTok content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as [.] The post Digest: Google Introduces AI Mode in Search; EU Investigates TikTok Over SkinnyTok Harm to Minors appeared first on ExchangeWire.com.

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Adweek

MAY 22, 2025

Email marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned.

Agency 196

Agency Marketing Advertising 196

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Exchange Wire

MAY 22, 2025

This week spotlighted the growing tension between innovation and accountability in the tech ecosystem. In todays MadTech Daily we discuss IAB Europes 2024 AdEx Benchmark Report, OpenAIs collaboration with Jony Ive to create AI devices, the UK ad industrys return [.] The post The Stack: Innovation and Accountability appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

MAY 22, 2025

Walmart wants to do away with layers and complexity, accelerate decision-making, and help its employees innovate rapidly.

Retail 169

Retail 169

Exchange Wire

MAY 22, 2025

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 22nd, 2025) issued guidance in its Transparency Centre to help advertisers navigate a rise in schemes designed to exploit ads.txt the industry standard that enables [.] The post DoubleVerify Issues Industry Alert for Ads.txt Exploits appeared first on ExchangeWire.com.

Media 52

Media Advertising 52

Adweek

MAY 22, 2025

The Coca-Cola 600 fit the brand's sport streaming strategy as it used racing star power to gain traction with coverage, docuseries, and fans.

Marketing 169

Marketing 169

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MAY 22, 2025

OpenX Technologies, Inc., one of the worlds leading omnichannel supply-side platforms, announced Results by OpenX, a suite of approachable AI capabilities that harness deep neural networks to curate the highest-value inventory to deliver against specific advertiser goals. In 2018, OpenX redefined [.] The post The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

MAY 22, 2025

Attivo has acquired AI-focused agency The Next Practice to strengthen its U.S. presence.

Agency 169

Agency 169

Exchange Wire

MAY 22, 2025

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, is proud to announce the launch of its new LinkedIn Live series, Coffee Break Tech Takes short, strategy-forward episodes designed to help advertisers "rise and [.] The post Clinch Launches LinkedIn Live Series: Coffee Break Tech Takes appeared first on ExchangeWire.com.

Advertising 52

Advertising Ad Tech Media 52

Adweek

MAY 22, 2025

Kent led Progressive's brand and marketing strategy, among other things.

Marketing 155

Marketing 155

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

MAY 22, 2025

WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 years with the ad holding company last year. Barker (left) is currently occupies the same role at WPP media operation GroupM, currently in the throes of a massive restructuring which is leading to layoffs in the UK, … The post Barker moves up to take people officer hot seat at WPP first appeared on More About Advertising.

Media 66

Media Advertising Finance Agency 66

Adweek

MAY 22, 2025

How younger consumers are reshaping the jewelry category.

Marketing 137

Marketing 137

Ad Tech Daily

MAY 22, 2025

Kinetiq Partners with NLogic to Power Next-Generation TV Ad Intelligence in Canada Kinetiqs Expanded Canadian Network Fuels NLogics Spots Offerings with Comprehensive, Real-Time Ad Intelligence Philadelphia, PA and Toronto, ON Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, is proud to announce a new partnership with NLogic, Canada’s leading provider of […] The post Kinetiq and NLogic Partner to Advance TV Ad Intelligence appeared first

Ad Tech 59

Ad Tech Media Ad network Video Ads 59

Adweek

MAY 22, 2025

All three networks saw split victories between total viewers and the demo.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

MAY 22, 2025

Prediction is very difficult, especially if its about the future. So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. Its a quote thats also attributed to the great baseball coach Yogi Berra. Bohr or Berra? Whoever. Whatever. Either way: I agree, so Im going to dodge the bear trap … The post IPAs Laurence Green: my (Creative Effectiveness) Top Tips for Cannes first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Adweek

MAY 22, 2025

Disney's marketing had live-action Stitch cause real world mayhem at the Super Bowl and in movie theaters.

Marketing 263

Marketing 263

More About Advertising

MAY 22, 2025

At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or press ads. Ideas. And ideas that solve problems, not just win awards, are what the advertising industry gets paid for. Or should do at least. So whilst the pieces of work Ive chosen have all … The post Damon Collins of Joint: My Desert Island Cannes ads first appeared on More About Advertising.

Advertising 52

Advertising 52

Adweek

MAY 22, 2025

TelevisaUnivision's U.S. Networks will come to Hulu + Live TV beginning June 3.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing