Adweek
JULY 12, 2023
French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.
The Ad Tech Blog
JULY 12, 2023
Confronting the Avalanche of Challenges Throughout my programming career, I realized that opting for an ill-suited programming language could set off a disastrous cascade of obstacles: from obsolete libraries to the quest for engineers proficient in the chosen language. The Common Decision-Making Approach Startups often opt for a programming language based on the tech founders’ or first engineers’ prior experience with a specific framework.
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Adweek
JULY 12, 2023
Pernod Ricard's Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to Brendan Buckley, the global marketing director for Irish Distillers Pernod Ricard. The brand used R3 to run the pitch, which Buckley said ran a process.
AdExchanger
JULY 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. The post Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 12, 2023
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency. They work across departments, from creative to accounting and project management teams.
AdExchanger
JULY 12, 2023
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation. The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JULY 12, 2023
Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [.] The post Cracking the Code: Gen Z Engagement through Audio Advertising appeared first on ExchangeWire.com.
Adweek
JULY 12, 2023
Coming on the heels of Cannes, the Oscars of the advertising world, the 2023 Emmy Awards announced its nominations today for Outstanding Commercial. Not surprisingly--and not without precedent--there are several repeat appearances on the Television Academy's list by brands that collected hardware recently in the south of France. Tech giant Apple, a perennial favorite at.
AdExchanger
JULY 12, 2023
Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising. The post Roku And FreeWheel Are Chasing The Interoperability Trend appeared first on AdExchanger.
Adweek
JULY 12, 2023
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing. The publisher wouldn't share financial specifics, but.
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Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
Adweek
JULY 12, 2023
Ample research has documented the importance of diversity, equity and inclusion (DEI) for business. We know that marketing organizations and creative agencies with diverse workforces enjoy better business performance, innovation, creativity, and decreased attrition and related hiring costs. Yet three years since the start of the Covid-19 pandemic, a period marked by ambitious DEI pledges.
VideoWeek
JULY 12, 2023
Roku, a streaming hardware and CTV platform provider, has announced a new integration with ecommerce business Shopify which will enable viewers to purchase items sold on Shopify directly through Roku ads. The new ad format, sold through Roku Action Ads, enables businesses which sell items on Shopify to build direct shoppable integrations into their Roku ads.
Adweek
JULY 12, 2023
It's the most wonderful time of the year. awards season. The 2023 Emmy nominations have arrived, and HBO/Max is leading the way. Yvette Nicole Brown of A Black Lady Sketch Show and Television Academy chairman Frank Scherma announced the nominations Wednesday morning amid a tense time for Hollywood. The industry has been paralyzed since.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s
Adweek
JULY 12, 2023
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on just how crispy the sandwiches actually are. To promote the release across its 1,541 restaurants in France, McDonald's has released the.
AdExchanger
JULY 12, 2023
The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse those platforms will look. The post Google’s Privacy Sandbox: Is It A Game Of Chicken With The CMA? appeared first on AdExchanger.
Adweek
JULY 12, 2023
The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW's first fall lineup under new parent company Nexstar is reshuffling its previously announced schedule, with programming kicking off on Sept. 5. Among the biggest changes, the network is shifting its Tuesday comedy block to Monday.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
JULY 12, 2023
Auto ads is an AdSense feature that automatically creates ad placements using machine learning without any input from the publisher. Learn more about it. 15 years after its launch, Google AdSense still remains the primary source of monetization for a majority of web publishers, with over 11.1 million websites using the ad network. AdSense is [.
Adweek
JULY 12, 2023
Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and fashion designs on Roblox. He leveraged this early success to get accepted to Yale, Harvard and Stanford and has formally accepted his offer to go to.
AdExchanger
JULY 12, 2023
Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content. The post Ad Fontes Raises $4.2 Million To Confront Misinformation And Bias In Media appeared first on AdExchanger.
Adweek
JULY 12, 2023
If you reminisce about the fashion trends that dominated the '90s and early '00s, Abercrombie & Fitch probably comes to mind. With its signature dark lighting and distinct cologne scent, the store embodied the essence of that era. However, the brand has since undergone a transformation that prioritizes diversity, inclusion and celebrating individuality.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JULY 12, 2023
IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The organization first released both Open Private Join & Activation (OPJA) specifications and Data Clean Rooms Guidance for public comments in February.
Exchange Wire
JULY 12, 2023
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (July 12th, 2023) announced the appointment of Rafael Alfaro as head of brand partnerships. Rafael will lead efforts in identifying, securing, and cultivating relationships directly with key brands, [.] The post Scibids Strengthens Senior Leadership With the Appointment of Rafael Alfaro as Head of Brand Partnerships appeared first on ExchangeWire.com.
Martech
JULY 12, 2023
Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. What will be affected. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.
Seth Godin
JULY 12, 2023
Among the top 500 grossing Hollywood movies of all time, this movie is the most profitable in return on investment. And among all Hollywood movies in the top 1,500 at the box office, Paranormal Activity is far and away the highest return, outperforming almost any investment the stock market has ever offered. The return on investment was over a million percent.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 12, 2023
London Mayor Sadiq Khan is getting a lot of push back on the expansion of the capital’s Ulez (ultra-low emission) zone which, if you have the wrong sort of car, means you have to pay £12.50 a day to drive it. His answer to all the people and businesses who can’t afford to replace their … The post TfL doubles down on controversial green push in new VCCP campaign first appeared on More About Advertising.
Digiday
JULY 12, 2023
On Wednesday, U.S. lawmakers dug deeper into the implications of generative artificial intelligence on copyright protections, highlighting both short-term and long-term questions about how tech companies collect data to train AI and generate content based on it. The hearing — the third in a series held by the Senate Judiciary Committee, follows previous discussions in May and June, which focused on other aspects of AI and IP such as copyright law, innovation and competition.
TechCrunch Ads
JULY 12, 2023
Redbox, the operator of DVD rental kiosks, today announced a new deal with TikTok that allows the company to feature popular content from the short-form video app on more than 3,000 Redbox kiosks nationwide. The new deal allows brands to use TikTok content to advertise products or services on the kiosks, which are located at […] © 2024 TechCrunch.
Digiday
JULY 12, 2023
Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as the influencer and creator economy hopes to become a more established media option for marketers. This week, the company released a report that found influencer marketing saw an increased return on investment and improved performance metrics.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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