Adweek
JULY 12, 2023
French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.
The Ad Tech Blog
JULY 12, 2023
Confronting the Avalanche of Challenges Throughout my programming career, I realized that opting for an ill-suited programming language could set off a disastrous cascade of obstacles: from obsolete libraries to the quest for engineers proficient in the chosen language. The Common Decision-Making Approach Startups often opt for a programming language based on the tech founders’ or first engineers’ prior experience with a specific framework.
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Adweek
JULY 12, 2023
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency. They work across departments, from creative to accounting and project management teams.
AdExchanger
JULY 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. The post Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 12, 2023
Coming on the heels of Cannes, the Oscars of the advertising world, the 2023 Emmy Awards announced its nominations today for Outstanding Commercial. Not surprisingly--and not without precedent--there are several repeat appearances on the Television Academy's list by brands that collected hardware recently in the south of France. Tech giant Apple, a perennial favorite at.
AdExchanger
JULY 12, 2023
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation. The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
Adweek
JULY 12, 2023
Advertisers borrowing cinematic techniques is nothing new, but the latest brand to do so couldn't be further away from its chosen movie genre. Dental hygiene brand SuperMouth has released the "Rise of SuperMouth," an ode to superhero movies. This 35-minute film uses a hybrid of live-action and animation to tell a Marvel-style action story in.
Exchange Wire
JULY 12, 2023
Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [.] The post Cracking the Code: Gen Z Engagement through Audio Advertising appeared first on ExchangeWire.com.
Adweek
JULY 12, 2023
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing. The publisher wouldn't share financial specifics, but.
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Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s
Adweek
JULY 12, 2023
Ample research has documented the importance of diversity, equity and inclusion (DEI) for business. We know that marketing organizations and creative agencies with diverse workforces enjoy better business performance, innovation, creativity, and decreased attrition and related hiring costs. Yet three years since the start of the Covid-19 pandemic, a period marked by ambitious DEI pledges.
AdExchanger
JULY 12, 2023
Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising. The post Roku And FreeWheel Are Chasing The Interoperability Trend appeared first on AdExchanger.
Adweek
JULY 12, 2023
It's the most wonderful time of the year. awards season. The 2023 Emmy nominations have arrived, and HBO/Max is leading the way. Yvette Nicole Brown of A Black Lady Sketch Show and Television Academy chairman Frank Scherma announced the nominations Wednesday morning amid a tense time for Hollywood. The industry has been paralyzed since.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 12, 2023
IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The organization first released both Open Private Join & Activation (OPJA) specifications and Data Clean Rooms Guidance for public comments in February.
Adweek
JULY 12, 2023
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on just how crispy the sandwiches actually are. To promote the release across its 1,541 restaurants in France, McDonald's has released the.
Martech
JULY 12, 2023
Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. What will be affected. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.
Adweek
JULY 12, 2023
The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW's first fall lineup under new parent company Nexstar is reshuffling its previously announced schedule, with programming kicking off on Sept. 5. Among the biggest changes, the network is shifting its Tuesday comedy block to Monday.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 12, 2023
The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse those platforms will look. The post Google’s Privacy Sandbox: Is It A Game Of Chicken With The CMA? appeared first on AdExchanger.
Adweek
JULY 12, 2023
Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and fashion designs on Roblox. He leveraged this early success to get accepted to Yale, Harvard and Stanford and has formally accepted his offer to go to.
VideoWeek
JULY 12, 2023
Roku, a streaming hardware and CTV platform provider, has announced a new integration with ecommerce business Shopify which will enable viewers to purchase items sold on Shopify directly through Roku ads. The new ad format, sold through Roku Action Ads, enables businesses which sell items on Shopify to build direct shoppable integrations into their Roku ads.
Adweek
JULY 12, 2023
If you reminisce about the fashion trends that dominated the '90s and early '00s, Abercrombie & Fitch probably comes to mind. With its signature dark lighting and distinct cologne scent, the store embodied the essence of that era. However, the brand has since undergone a transformation that prioritizes diversity, inclusion and celebrating individuality.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 12, 2023
Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content. The post Ad Fontes Raises $4.2 Million To Confront Misinformation And Bias In Media appeared first on AdExchanger.
AdPushup
JULY 12, 2023
Auto ads is an AdSense feature that automatically creates ad placements using machine learning without any input from the publisher. Learn more about it. 15 years after its launch, Google AdSense still remains the primary source of monetization for a majority of web publishers, with over 11.1 million websites using the ad network. AdSense is [.
Seth Godin
JULY 12, 2023
Among the top 500 grossing Hollywood movies of all time, this movie is the most profitable in return on investment. And among all Hollywood movies in the top 1,500 at the box office, Paranormal Activity is far and away the highest return, outperforming almost any investment the stock market has ever offered. The return on investment was over a million percent.
Exchange Wire
JULY 12, 2023
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (July 12th, 2023) announced the appointment of Rafael Alfaro as head of brand partnerships. Rafael will lead efforts in identifying, securing, and cultivating relationships directly with key brands, [.] The post Scibids Strengthens Senior Leadership With the Appointment of Rafael Alfaro as Head of Brand Partnerships appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 12, 2023
On Wednesday, U.S. lawmakers dug deeper into the implications of generative artificial intelligence on copyright protections, highlighting both short-term and long-term questions about how tech companies collect data to train AI and generate content based on it. The hearing — the third in a series held by the Senate Judiciary Committee, follows previous discussions in May and June, which focused on other aspects of AI and IP such as copyright law, innovation and competition.
Exchange Wire
JULY 12, 2023
impact.com, the world’s leading partnership management platform, announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface. The new technology simplifies and [.] The post impact.com Announces Fully Integrated Influencer & Creator Partnership Management Platform appeared first on ExchangeWire.com.
Digiday
JULY 12, 2023
Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as the influencer and creator economy hopes to become a more established media option for marketers. This week, the company released a report that found influencer marketing saw an increased return on investment and improved performance metrics.
More About Advertising
JULY 12, 2023
London Mayor Sadiq Khan is getting a lot of push back on the expansion of the capital’s Ulez (ultra-low emission) zone which, if you have the wrong sort of car, means you have to pay £12.50 a day to drive it. His answer to all the people and businesses who can’t afford to replace their … The post TfL doubles down on controversial green push in new VCCP campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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