Adweek
MARCH 13, 2023
Much has happened since the White House declared Covid-19 a national emergency three years ago. Millions of people downloaded TikTok. Bars and restaurants closed, then either reopened or went out of business. Office workers went home. Many are still there. The pandemic also altered people's sense of community. This shift in culture presents marketers with.
Marketing Dive
MARCH 13, 2023
Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.
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Adweek
MARCH 13, 2023
To get the full picture of Doug Zarkin's marketing turnaround of Pearle Vision, it helps to imagine the CMO poring over his aging father's inbox. "At some point, we all have to start parenting our parents," said Zarkin, who became vice president and chief marketing officer of the eye care brand in 2012, when his.
Ad Tech Daily
MARCH 13, 2023
Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide SAN FRANCISCO — InMobi Commerce, an innovative advertising technology platform for retailers and eCommerce companies, announced a retail media advertising partnership with Point Pickup, the leading enterprise-only, retail-branded provider of fulfillment and last-mile delivery services for the country’s top retailers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 13, 2023
According to the CDC, nearly 1 in 4 Americans have a disability; 5.7% of U.S. adults have a hearing disability while 4.9% of adults have a vision disability. So why isn't more accessible content being made? By not creating content that is accessible, brands are missing out on reaching key members of their audience. "It's.
Martech
MARCH 13, 2023
Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in the stacks. This year 23% of B2B firms said their stack was several, unconnected disparate platforms. That’s a huge increase from 2022 when only 10% of companies said this.
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VideoWeek
MARCH 13, 2023
Western European VOD revenues are expected to overtake satellite TV in the next two years, according to figures from Digital TV Research. The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027. The decrease is forecast in every country in Western Europe excluding Malta, with the UK and France both losing $1 billion in pay-TV revenues over the five-year period.
Adweek
MARCH 13, 2023
Regardless of who came out on top during the 95th Oscars, ABC was the big winner. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings were up 12% over 2022, bringing in 18.7 million total viewers. The telecast also hit a 4.0 rating in the adults 18-49 demo, up 5% over.
Ad Tech Daily
MARCH 13, 2023
Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK — Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the visual messaging app, Snapchat. This initiative will allow customers using Emplifi’s Social Marketing Cloud the opportunity to measure and manage their organic Snapchat […] The post Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement
Adweek
MARCH 13, 2023
Entering the workforce can be overwhelming for any young professional. For many, it's not just about leaving the structure and stability of school; it's also about learning the ins and outs of a particular industry, navigating office culture and adapting to a new routine. And for some, there's an added layer, like having a learning.
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Marketing Dive
MARCH 13, 2023
An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.
Adweek
MARCH 13, 2023
Publisher Texas Monthly, which marked its 50th-anniversary last month, grew its overall revenue 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased its advertising revenue 31% year over year, according to chief revenue.
Ad Tech Daily
MARCH 13, 2023
Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the games for an average of 9.25 hours per household. Findings also reveal March Madness ads reach more than double the households per commercial compared to the average program. NEW YORK — Effectv […] The post New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers appeared first on Ad Tech Daily.
Adweek
MARCH 13, 2023
Annie Murphy wants a shave as smooth as the margarine she puts in her coffee, and Eric Andre needs a hair-removal experience that's less irritating than his "mysterious rash." Both beloved comedians, who appear in side-by-side shower stalls in a new BIC campaign, are looking for a way to unclog--their drains, their in-boxes and, most.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
MARCH 13, 2023
The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.
Adweek
MARCH 13, 2023
A moldy Burger King Whopper isn't the marketing image a plant-based food producer wants to conjure when selling its product, but it helped bring marketing mastermind Fernando Machado to NotCo. About three years ago, when Machado was still with Burger King parent company Restaurant Brands International (RBI), Burger King Brazil CEO Luri Miranda tipped him.
Exchange Wire
MARCH 13, 2023
In today's ExchangeWire news digest: a last minute government deal by the UK government will see HSBC acquire Silicon Valley Bank; Signature Bank becomes the latest crypto-friendly institution to shut down; and Meta is reportedly working on a standalone app [.] The post HSBC Buys Silicon Valley Bank in Last Minute Deal; Signature Bank Latest to Close as Crypto Crumbles appeared first on ExchangeWire.com.
Adweek
MARCH 13, 2023
Accessibility is a long word, and in an industry that loves truncating titles--KFC, BMW, UPS, REI--we need to embrace a11y. This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of "accessibility," there are 11 more letters. For many nondisabled people, accessibility can seem like a foreign concept that requires.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digital Turbine
MARCH 13, 2023
Ramadan starts on March 22nd, and during this month, many places will see working hours cut in half and schools out of session. With all the free time, when they aren’t fasting, praying, or reflecting, observers are looking for entertainment, and many of them turn to their smartphones. As one of the most popular and accessible forms of entertainment, millions of people are playing mobile games, and religious seasons are no exception.
Adweek
MARCH 13, 2023
Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision. One of the hot topics of conversation.
Martech
MARCH 13, 2023
The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely align with the principles of MACH architecture? Dig deeper: What is a digital experience platform or DXP and is it the future of content management?
Adweek
MARCH 13, 2023
I find that much of the world defines my queerness primarily by attraction to men. Fellow gay men know the stereotypical assumptions well: "My friend is gay, too. And he's single!" "Moving to Austin, eh? You must have met a cowboy!" "You'll love this ad. The guy is so hot." Gayness, to me, is not.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
MARCH 13, 2023
Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) NEW YORK — Smartly.io, the leading digital advertising platform for creative and performance marketers, today announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.
Adweek
MARCH 13, 2023
Automaker Hyundai's U.K. campaign was released in January to put the correctly pronounced brand's name on the lips of the public, nearly tripling its brand consideration score in the process.
Martech
MARCH 13, 2023
Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB). On Friday SVB was taken over by government officials, following a bank run. The run followed the bank’s announcement that inflation had cut the value of its U.S. government treasury bonds and it was selling a block of stock to increase its cash reserves.
Adweek
MARCH 13, 2023
Google didn't get to be the world's most visited website by making mistakes. And that's much of why CMO Lorraine Twohill's 2022 address at the Cannes Lions International Festival of Creativity was something of a needle-scratch moment. When it came to diversity in its marketing, Twohill admitted, Google had goofed. "We weren't getting it right,".
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
MARCH 13, 2023
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON — Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.
Adweek
MARCH 13, 2023
Sam Walton, founder of Sam's Club and Walmart, famously once said, "There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." File that under quotes--also known as pre-tweets--that aged well. While decades have passed since that statement was.
Martech
MARCH 13, 2023
This is part one of a two-part article. In this part, we look at ChatGPT, Writer and Jasper. ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.
Adweek
MARCH 13, 2023
Snapchat allows users to create Snaps using a timer feature. This feature works differently depending on whether users want to take a photo or video Snap. If users want to take a photo Snap, the timer will cause the application to count down from three before automatically taking a photograph. If users want to take.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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