Tue.Apr 09, 2024

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Bacardi Inks Its Biggest Celeb Deal With Camila Cabello as the Global Face of the Brand

Adweek

Bacardi Rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multiyear pact, according to Roberto Ramirez Laverde, Bacardi.

Marketing 363
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The color-coded wires

Seth Godin

Have you ever wondered what the wiring layout behind the control panels at Abbey Road studios was like? Neither have I. The Beatles recorded some of their best work there, and I have no idea if it was a rat’s nest of tangled wires, or if each wire was labeled, coded and perfectly aligned. Just as I have no idea if Eliot Peper writes his novels in Scrivener or Word.

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Velveeta Isn’t a Cheese Brand, It’s a Lifestyle Brand With Celebrity Clout

Adweek

When actress Julia Fox appeared at a New York Knicks game on March 31 flaunting a golden-hued dye job by Velveeta, many people assumed it was another bizarre April Fools' joke from a brand. Fox's unique look attracted paparazzi, generated online buzz and made headlines in entertainment press such as People and E!--the kind of.

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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

AdExchanger

Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

Ad Tech 120
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer

Adweek

Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most recently the CMO of BlackRock which, with some $10 trillion under management, is the largest global investment manager in the world. Craddock has also served as global.

Marketing 313
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ID5 Wins “Buy-Side Endorsement” as Sir Martin Sorrell Joins $20 Million Funding Round

VideoWeek

ID5, an identification services provider, has raised $20 million in its latest funding round, the company announced this morning. The Series B funding marks the largest investment in the identity space to date, according to the London-based business, and sees Sir Martin Sorrell’s S4S Ventures join the ranks of investors in the identity specialist.

Cookies 119

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Innovid Wants To Create Harmony Within The CTV Supply Chain

AdExchanger

TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply. The post Innovid Wants To Create Harmony Within The CTV Supply Chain appeared first on AdExchanger.

Ad Server 113
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Going Beyond the Aisles: The Evolution of Marketing at Instacart With CMO Laura Jones

Adweek

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy. In this week's episode of Marketing.

Marketing 301
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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser.

Cookies 112
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These Brands Are Writing the Playbook for Women’s Sports Sponsorship

Adweek

Investment in women's sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women's sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially--including highlights such as Caitlin Clark and Iowa's win over.

Marketing 301
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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A New Day For Targeting And Analytics

AdExchanger

Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] The post A New Day For Targeting And Analytics appeared first on AdExchanger.

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Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch

Adweek

Legacy publisher Field & Stream, which was spun off from media company Recurrent Ventures in January, is capitalizing on its brand equity through a slate of novel brand licensing initiatives under its new ownership.

Media 301
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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

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NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments

Adweek

NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad sales and partnerships Dan Lovinger announced on Tuesday that the company has already netted $1.2 billion in commitments. According to Lovinger, that's on pace to pass.

Marketing 301
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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MessageGears to operate with the Snowflake data cloud

Martech

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile. It will run on Snowflake using Snowpark Container Services, an offering that allows users to manage data within the security and governance boundaries of Snowfl

MarTech 107
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Creators Get Their Own Exclusive Festival at Cannes Lions 2024

Adweek

Over the last few years, creators have been taking over the Cote d'Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 event, there will be an entire fringe festival dedicated to them. Lions Creators will run alongside the annual flagship event from June 18-20. Cannes.

Marketing 295
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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor.

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Marketing to the Next Generation Can’t Wait

Adweek

The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to consumers are emerging. Croud is a full-service media agency that operates globally and specializes in driving growth for brands through reinvention. The.

Marketing 293
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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The power of metadata: An introduction for DAM users

Martech

Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. This article explores the essential role of metadata in driving successful DAM practices.

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Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million

Adweek

Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, announced today that it raised $7 million in an initial funding round. (Scroll down to view the full pitch deck.) The round was led by New Incubation Ventures (NIV), a new venture capital division of The Estee.

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Beyond the Bus Stop: Decoding the Future of DOOH Ads

Ad Monsters

The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising.

Pop-Up 102
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Elvie Lights Up Times Square to Smash Postpartum Taboos

Adweek

Femtech brand Elvie, known for tackling taboos about women's health, is taking to one of advertising's biggest stages to call out the lack of maternal support that many women face after giving birth. The company--with products including a wearable breast pump and a pelvic floor trainer--is advertising on a bigger scale with its first billboard.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Publishers turn to other platforms to address platform referral traffic issues

Digiday

Long gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter. Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if alternative platforms can actually make up the social referral deficit.

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The Speed of Culture Podcast: Redefining the Personal Finance Industry

Adweek

As the economic landscape shifts, understanding money management is no longer just about saving for the future--it's also about conquering financial challenges and seizing today's opportunities. To learn more, we sat down with Nicole Lapin, a financial powerhouse who has turned her expertise into a crusade for financial literacy. In this episode of The Speed.

Finance 273
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Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads

AdExchanger

In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding […] The post Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads appeared first on AdExchan

Agency 97
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Brave Commerce Podcast: Strategies for Mastering the Digital Marketplace

Adweek

On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving ecommerce landscape. Sharma emphasizes the importance of agility, innovation and strategic partnerships in driving success in the digital marketplace.

eCommerce 269
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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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Snowflake and Snap partner to integrate clean rooms with conversions API

Digiday

As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. By integrating Snap’s conversions API (CAPI) with Snowflake’s data clean room, advertisers will be able to securely share targeting and conversion data without hurting security or signals, executives told Digiday ahead of today’s debut.

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NCAA Women’s Ratings Beat Men’s for First Time, And Advertisers Score Big

Adweek

When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of 18.9 million viewers, blowing by the men's championship game on Monday, which had 14.

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Here’s what we heard about AI on day one of Google Cloud Next

Digiday

This week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. It comes as a surprise to no one that plenty of the latest tools are powered by AI. During Google’s keynote presentation on Tuesday, the company announced numerous updates for everything from its AI models and new chips, to new platforms for creating and editing content.

Media 95
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Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories

Adweek

Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its "Designed to Be Deleted" campaign, which positions the brand as a way to find real love instead of temporary connections. The fifth iteration of the platform uses real dating success stories to show its mascot, Hingie, being rewarded.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.