Tue.Apr 09, 2024

article thumbnail

Bacardi Inks Its Biggest Celeb Deal With Camila Cabello as the Global Face of the Brand

Adweek

Bacardi Rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multiyear pact, according to Roberto Ramirez Laverde, Bacardi.

Marketing 323
article thumbnail

ID5 Wins “Buy-Side Endorsement” as Sir Martin Sorrell Joins $20 Million Funding Round

VideoWeek

ID5, an identification services provider, has raised $20 million in its latest funding round, the company announced this morning. The Series B funding marks the largest investment in the identity space to date, according to the London-based business, and sees Sir Martin Sorrell’s S4S Ventures join the ranks of investors in the identity specialist.

Cookies 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Velveeta Isn’t a Cheese Brand, It’s a Lifestyle Brand With Celebrity Clout

Adweek

When actress Julia Fox appeared at a New York Knicks game on March 31 flaunting a golden-hued dye job by Velveeta, many people assumed it was another bizarre April Fools' joke from a brand. Fox's unique look attracted paparazzi, generated online buzz and made headlines in entertainment press such as People and E!--the kind of.

article thumbnail

As over-the-top (OTT) booms, are advertisers keeping up?

illumin

You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Bayer Appoints New Consumer Health CMO for North America

Adweek

Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May. Avivi was most recently CMO at Advance Auto Parts, where she spent the past year overseeing the brand's omnichannel strategy and marketing operations. Before that, she.

Marketing 272
article thumbnail

Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser.

Cookies 109

More Trending

article thumbnail

The color-coded wires

Seth Godin

Have you ever wondered what the wiring layout behind the control panels at Abbey Road studios was like? Neither have I. The Beatles recorded some of their best work there, and I have no idea if it was a rat’s nest of tangled wires, or if each wire was labeled, coded and perfectly aligned. Just as I have no idea if Eliot Peper writes his novels in Scrivener or Word.

104
104
article thumbnail

Going Beyond the Aisles: The Evolution of Marketing at Instacart With CMO Laura Jones

Adweek

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy. In this week's episode of Marketing.

Marketing 262
article thumbnail

MessageGears to operate with the Snowflake data cloud

Martech

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile. It will run on Snowflake using Snowpark Container Services, an offering that allows users to manage data within the security and governance boundaries of Snowfl

MarTech 105
article thumbnail

These Brands Are Writing the Playbook for Women’s Sports Sponsorship

Adweek

Investment in women's sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women's sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially--including highlights such as Caitlin Clark and Iowa's win over.

Marketing 260
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

article thumbnail

Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch

Adweek

Legacy publisher Field & Stream, which was spun off from media company Recurrent Ventures in January, is capitalizing on its brand equity through a slate of novel brand licensing initiatives under its new ownership.

Media 260
article thumbnail

Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

AdExchanger

Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

Ad Tech 95
article thumbnail

Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million

Adweek

Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, announced today that it raised $7 million in an initial funding round. (Scroll down to view the full pitch deck.) The round was led by New Incubation Ventures (NIV), a new venture capital division of The Estee.

256
256
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

The power of metadata: An introduction for DAM users

Martech

Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. This article explores the essential role of metadata in driving successful DAM practices.

article thumbnail

NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments

Adweek

NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad sales and partnerships Dan Lovinger announced on Tuesday that the company has already netted $1.2 billion in commitments. According to Lovinger, that's on pace to pass.

Marketing 251
article thumbnail

Innovid Wants To Create Harmony Within The CTV Supply Chain

AdExchanger

TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply. The post Innovid Wants To Create Harmony Within The CTV Supply Chain appeared first on AdExchanger.

article thumbnail

Marketing to the Next Generation Can’t Wait

Adweek

The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to consumers are emerging. Croud is a full-service media agency that operates globally and specializes in driving growth for brands through reinvention. The.

Marketing 236
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

A New Day For Targeting And Analytics

AdExchanger

Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] The post A New Day For Targeting And Analytics appeared first on AdExchanger.

article thumbnail

Elvie Lights Up Times Square to Smash Postpartum Taboos

Adweek

Femtech brand Elvie, known for tackling taboos about women's health, is taking to one of advertising's biggest stages to call out the lack of maternal support that many women face after giving birth. The company--with products including a wearable breast pump and a pelvic floor trainer--is advertising on a bigger scale with its first billboard.

article thumbnail

Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads

AdExchanger

In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding […] The post Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads appeared first on AdExchan

Agency 109
article thumbnail

Creators Get Their Own Exclusive Festival at Cannes Lions 2024

Adweek

Over the last few years, creators have been taking over the Cote d'Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 event, there will be an entire fringe festival dedicated to them. Lions Creators will run alongside the annual flagship event from June 18-20. Cannes.

Marketing 213
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

Snowflake and Snap partner to integrate clean rooms with conversions API

Digiday

As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. By integrating Snap’s conversions API (CAPI) with Snowflake’s data clean room, advertisers will be able to securely share targeting and conversion data without hurting security or signals, executives told Digiday ahead of today’s debut.

article thumbnail

The Speed of Culture Podcast: Redefining the Personal Finance Industry

Adweek

As the economic landscape shifts, understanding money management is no longer just about saving for the future--it's also about conquering financial challenges and seizing today's opportunities. To learn more, we sat down with Nicole Lapin, a financial powerhouse who has turned her expertise into a crusade for financial literacy. In this episode of The Speed.

Finance 213
article thumbnail

Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA

Exchange Wire

In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Let’s see who's made the headlines since January. Q1 2024 is in the books, and in much [.] The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com.

Ad Tech 111
article thumbnail

NCAA Women’s Ratings Beat Men’s for First Time, And Advertisers Score Big

Adweek

When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of 18.9 million viewers, blowing by the men's championship game on Monday, which had 14.

article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

Here’s what we heard about AI on day one of Google Cloud Next

Digiday

This week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. It comes as a surprise to no one that plenty of the latest tools are powered by AI. During Google’s keynote presentation on Tuesday, the company announced numerous updates for everything from its AI models and new chips, to new platforms for creating and editing content.

Media 83
article thumbnail

Brave Commerce Podcast: Strategies for Mastering the Digital Marketplace

Adweek

On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving ecommerce landscape. Sharma emphasizes the importance of agility, innovation and strategic partnerships in driving success in the digital marketplace.

eCommerce 193
article thumbnail

Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding

AdExchanger

The identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market. But only a small handful of those will still be standing within the next five years, according to ID5 CEO Mathieu Roche. And Roche intends ID5 to be one of them. On Tuesday, the company […] The post Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding appeared first on AdExchanger.

article thumbnail

Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories

Adweek

Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its "Designed to Be Deleted" campaign, which positions the brand as a way to find real love instead of temporary connections. The fifth iteration of the platform uses real dating success stories to show its mascot, Hingie, being rewarded.

article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.