Adweek
SEPTEMBER 14, 2023
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which.
AdExchanger
SEPTEMBER 14, 2023
Infillion announced it has officially closed its acquisition of MediaMath and intends to relaunch the DSP early next year. The post Infillion Is Gearing Up To Relaunch MediaMath Next Year appeared first on AdExchanger.
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Adweek
SEPTEMBER 14, 2023
Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup between the Philadelphia Eagles and Minnesota Vikings, Amy McDevitt, head of sports brand partnerships for Amazon Ads, spoke with Adweek, previewing the.
AdExchanger
SEPTEMBER 14, 2023
Pacvue's Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media. The post Pacvue’s Melissa Burdick On How The AI Revolution Is Coming To Commerce appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 14, 2023
Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of groundbreaking work for brands including Nike, Coca-Cola, McDonald's, Samsung and Budweiser. The agency is also known for its culture of creativity, born from its late founders Dan Wieden and.
Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 14, 2023
CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are most likely to say they have a beginner’s understanding of AI (30%) and least likely to say they have an advanced understanding (10%), according to the survey by the Marketing AI Institute and AI-driven conversational marketing platform Drift.
Adweek
SEPTEMBER 14, 2023
"Man and woman stand at a crossroad." So reads the description for a photo on Getty Images, a go-to provider for stock imagery. With Shutterstock, they own or license hundreds of millions of photos and illustrations, sourced from millions of contributors, to agencies and their clients for use in ads, presentations and other materials. If.
AdExchanger
SEPTEMBER 14, 2023
Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger. The post Snowflake Touts Its Status As A Marketing And Ad Tech Power Player appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it's a legal matter about privacy, you can bet there are a.
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Martech
SEPTEMBER 14, 2023
The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found.
Adweek
SEPTEMBER 14, 2023
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond.".
AdExchanger
SEPTEMBER 14, 2023
Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents. The post Pinterest Pumps Out More Shoppable Ad Products appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners. Genius Sports is the exclusive distributor of the NFL's data and Next Gen Stats feeds to global media.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David The post Nielsen Switches CEOs; Why Advertisers Can’t Save Twitter appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process. Speaking at Brandweek.
AdExchanger
SEPTEMBER 14, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: I Saw the Sign appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos. This time around, the brand is bringing attention to a body part not typically the focus.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
SEPTEMBER 14, 2023
Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today’s media culture. Sanders, a.k.a. Neon Deion, a.k.a. Coach Prime, is a sensation on the sideline, in the announcer’s booth, in the locker room, in a new Amazon Prime series, in his oldest […] The post Coach Prime and the Sanders Family Are On the Menu appeared first on Adpulp.
Adweek
SEPTEMBER 14, 2023
Taco Bell's incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it'll be "a very different job" to the one he currently holds within the fast food restaurant chain.
MNTN
SEPTEMBER 14, 2023
The dreaded cable blackout strikes again! The start of what was set to be one of the biggest sports seasons of the year was spoiled for some by another dispute between a cable provider and a content behemoth. But while this roadblock caused viewers to scramble to support their favorite teams, performance marketers rested easy — their ad strategies were already in the red zone.
AdPushup
SEPTEMBER 14, 2023
Better Ads Standards is a framework designed to make online ads better by ranking them based on user preferences. Learn more about how it works. Advertising is the internet’s currency. It is through ads that users can access valuable content, for free. However, with time, users are now starting to show their dissatisfaction with disruptive [.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smart Insights
SEPTEMBER 14, 2023
Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we … The post How many businesses are using ChatGPT and AI for Marketing? appeared first on Smart Insights.
Seth Godin
SEPTEMBER 14, 2023
Consider purple.space a new community for professionals to connect without hustle. Peer-to-peer support, brainstorming, community workshops, coaching, dailies and more. Distributed work doesn’t have to be disconnected work. Freelancing, creating, and leading can feel solitary, even lonely, but they don’t need to be. And most of all, we can get better.
Smart Insights
SEPTEMBER 14, 2023
A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses … The post A framework for creating an effective retail strategy in 2024 appeared first on Smart Insights.
Exchange Wire
SEPTEMBER 14, 2023
Integral Ad Science (IAS) published a brand safety survey report, ‘The State of Brand in Thailand 2023 ’. The survey strives to understand what Thai consumers regard as brand-safe/unsafe content and the impact of the ad environment on their perception [.] The post IAS Publishes ‘The State of Brand in Thailand 2023’ Report appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 14, 2023
Unilever’s somewhat holier-than-thou purpose-led image has taken something of a battering recently, first from sceptical shareholders and latterly because of its stubborn insistence on continuing to do business in pariah state Russia. Undaunted, it’s forming what it calls a “coalition of content creators” to boost social media coverage of sustainability, claiming its research shows that … The post Unilever doubles down on sustainability with new social media Creator
Digiday
SEPTEMBER 14, 2023
Hoping for more subscription revenue – and to lessen their reliance on advertising – Substack writers are bringing their podcasts to the platform. Monetizing their podcasts through subscriptions means that independent writers don’t have to worry about the ups and downs of the advertising market or ensure that their content is considered brand safe, four Substack writers told Digida y.
More About Advertising
SEPTEMBER 14, 2023
Sexism in football is not limited to the unwanted kisses of Spanish World Cup winning coach Luis Rubiales, as Heineken’s latest campaign proves. Working with agencies Le Pub and Edelman, Heineken drafted in former England players Jill Scott and Gary Neville to perform a social media experiment. They posted from each other’s social media accounts … The post Heineken exposes sexist football fans in social media experiment first appeared on More About Advertising.
Digiday
SEPTEMBER 14, 2023
This story was first published by Digiday sibling WorkLife Corporate concerns around OpenAI’s tools have consistently revolved around data and privacy. But at the end of August, OpenAI announced ChatGPT Enterprise , a new tool to give companies features to protect proprietary data, which some employers say could be a gamechanger for those concerned about privacy protection.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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