Adweek
JANUARY 11, 2024
Paramount+'s "A Mountain of Entertainment" campaign is back, this time featuring the Buffalo Bills' Josh Allen alongside Peppa Pig. "Crossfire" is the 14th installment in the long-running campaign for the TV streamer, done in partnership with agency Droga5. In the lead up to the Super Bowl, the first spot will air Sunday during the NFL.
Seth Godin
JANUARY 11, 2024
She doesn’t grow plants. The plants grow themselves. Her job is to create conditions for the plants to grow. The soil, the water, the light, the weeds… these are the conditions. But none of it happens if the plants don’t do the thing they want to do in the first place. This is always true, anywhere a leader succeeds. Creating the conditions is the hard part.
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Adweek
JANUARY 11, 2024
Lounging by a crystalline swimming pool is a pretty good way to spend an afternoon, but it's even better with embellishments like a few chilled cocktails and a giant umbrella for just the right amount of sun protection. The same goes for a long soak in the tub, where scented candles, bath bombs and mixed.
AdExchanger
JANUARY 11, 2024
VideoAmp may have established itself as one of the top alternative currency contenders in 2023, but the pressure to win market share is causing cracks in its shiny facade. The post Why VideoAmp Stumbled In The Race To Replace Nielsen appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 11, 2024
Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season. In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu.
Martech
JANUARY 11, 2024
When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 11, 2024
When a generative AI tool spouts misinformation, breaks copyright law or perpetuates hateful stereotypes, it’s the people using the technology who take the fall. After all, a large language model (LLM) generating text or an image “doesn’t use a brain of its own” or understand the implications of what it’s generating, said Paul Pallath, VP […] The post Crafting A Conscience For Generative AI In Marketing appeared first on AdExchanger.
Adweek
JANUARY 11, 2024
Publicis Groupe usually creates a holiday video for its employees, which it shares with the industry, and usually those videos are lighthearted and have fun with the two folks at the top of the business--CEO Arthur Sadoun and chairman of the supervisory board Maurice Levy. Last year, the video took a more serious turn, with.
AdExchanger
JANUARY 11, 2024
Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual (and first in-person) Tech and Data Showcase. The post Disney Makes Its Case For Bigger Ad Budgets At CES appeared first on AdExchanger.
Adweek
JANUARY 11, 2024
Last year was officially declared the warmest one on record. Yet humanity has barely changed its behaviors to curb climate change--creating perhaps the greatest horror story of all time. To present the nightmare of a situation, environmental group Greenpeace France has released a series of online films highlighting three destructive climate behaviors, but in the.
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AdExchanger
JANUARY 11, 2024
Netflix shared another update on subscriber numbers for its ad-supported tier, which currently stands at 23 million global users, and announced plans to introduce pause ads in the next few months. The post CES: Netflix Touts 23 Million Global Subscribers On Its AVOD Tier appeared first on AdExchanger.
Adweek
JANUARY 11, 2024
Ice cream doesn't have to be for summer, a 96-year-old brand doesn't have to be stodgy and Drumstick and its creative agency Opinionated don't have to be terrified of their first Super Bowl ad. When you're sincerely happy just to be playing, the Big Game is yours to win. Drumstick actually predates the Super Bowl.
VideoWeek
JANUARY 11, 2024
Netflix has amassed 23 million monthly active users on its ad-supported tier, the company’s advertising chief announced at CES 2024. Speaking at the Variety Entertainment Summit in Las Vegas, Amy Reinhard revealed that 85 percent of ad-supported members watch Netflix for more than two hours per day. “The thing we’re really excited about is the engagement,” she said.
Adweek
JANUARY 11, 2024
To promote the release of rapper 21 Savage's latest album, american dream, on Jan. 12, Epic Records partnered with creative company Mojo Supermarket to release an augmented reality TikTok filter intended to be used by immigrants. The Dare to Dream filter can be accessed by searching TikTok's Effects menu. The filter will first prompt the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JANUARY 11, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: America’s Next Top AI Model appeared first on AdExchanger.
Adweek
JANUARY 11, 2024
Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses. People can ask Mastercard Small Business AI an array of questions in English and Spanish.
Martech
JANUARY 11, 2024
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.
Adweek
JANUARY 11, 2024
Netflix is rolling out news to make you take pause. Top line During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally. In addition, the company is adding pause ads in the upcoming months. Between the lines Amy Reinhard, the company's president of advertising, last gave an.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 11, 2024
CES this year was a petri dish of news and gossip (and hopefully not COVID) among the CTV ad industry. The post CES: A Connected TV Recap appeared first on AdExchanger.
Adweek
JANUARY 11, 2024
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its challenges, but if anyone was ready to do it, it was us.
AdExchanger
JANUARY 11, 2024
The ad world is in the middle of its annual migration to Las Vegas. And this year, streaming services are coming out in force. One year into its ad-supported version, Netflix is reaching scale. Amazon Prime Video is about to flip its 100 million subscribers from ad-free to ad-supported shows. And big incumbents like Disney […] The post The Big Story: Streaming Services Take On CES appeared first on AdExchanger.
Adweek
JANUARY 11, 2024
Picking up a store brand box of frozen treats might just be a way to save money, but a melodramatic ad from Unilever's Magnum warns that it could bring down a whole relationship. In the film from agency LOLA MullenLowe Madrid, a woman becomes suspicious of her partner after he buys a box of generic.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
JANUARY 11, 2024
With many consumers hitting the brakes on their subscriptions due to rising costs, the streaming world is in for a shake-up. Quoting Antenna data, eMarketer has revealed that streaming service cancellations rose to 6.3% in November of 2023 — up from 5.1% the previous year. In fact, a significant number of subscribers (25%) have axed subscriptions to at least three major streaming services in the last two years.
Adweek
JANUARY 11, 2024
Courtroom TV dramas have had a hold on global audiences at least as far back as the original Perry Mason. Getting lost in the latest binge watch is tempting, but what about dinner? Fortunately, taking a minute to sort out your evening meal before hitting play is getting easier all the time, according to a.
AdExchanger
JANUARY 11, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin Luther King Jr. Day. Our daily news roundup will return on Tues., Jan. 16. The Clean Slate Disney has been talking up its data clean room at CES. It now has 140 demand customers, and […] The post Disney Touts Its Clean Room Chops; Old Hollywood Can’t Work New Media appeared first on AdExchanger.
Martech
JANUARY 11, 2024
Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JANUARY 11, 2024
As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream? The death of third-party cookies, the end of [.] The post Privacy Sandbox: How is 2024 Looking? appeared first on ExchangeWire.com.
Digiday
JANUARY 11, 2024
Freelance journalists say rates from large national publications haven’t changed in years – and they’ve had to take on more work, or supplement their income with other pursuits, according to conversations with six freelancers. Typically, freelance journalists are paid around $0.50 to $1 a word, they told Digiday. But that rate hasn’t changed, despite rising inflation and cost of living.
Martech
JANUARY 11, 2024
The Consumer Electronics Show is on in Las Vegas and this year the magic buzzword is AI. SK Group’s AI Fortune Teller is proof that conmen’s jobs are now at risk: It “reads” fortunes by taking a picture of you and having you pick a card from an on-screen deck. Fortunately (see what I did there?), this is going no further than the show floor. Bird watching is a splendid, relaxing pastime that anybody can do.
Ad Monsters
JANUARY 11, 2024
For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. Now, there are some statistics to back that up. Still, most advertisers agree they have a responsibility to support legit news sources. With the move away from direct sales to a mostly programmatic ecosystem, it’s been a hard road for premium news publishers these past few years.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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