Adweek
JUNE 8, 2023
Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American, the company's "Pink City Takeover: Where Performance Meets Purpose" campaign will see pink Owens Corning billboards displayed at San Francisco International Airport, the Moscone Center and area.
AdExchanger
JUNE 8, 2023
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Out of Control appeared first on AdExchanger.
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Adweek
JUNE 8, 2023
Sony Pictures Entertainment's Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film's spirit, the studio teamed up with content creation platform Tongal to enlist six animators from around the world to recreate its trailer. Tongal put out a call to its global.
AdExchanger
JUNE 8, 2023
Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground The post The FTC Refiles Its Location-Tracking Lawsuit Against Kochava appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 8, 2023
When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with another team. Luckily, the owners quickly clarified. The real news is that United Airlines is the team's latest major sponsor. In.
AdExchanger
JUNE 8, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech The post Demystifying The Ad Tech Tax?; Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
JUNE 8, 2023
The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. In-house definitions aside, generally speaking, everything sold at a premium (high) price is a premium inventory and what’s left is remnant. In this post, we’re [.
Adweek
JUNE 8, 2023
In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like "Subservient Chicken" for Burger King and Mini's "Counterfeit," while W+K was going global with Nike, Old Spice and Coca-Cola. Now, former executives from both those storied ad houses have come together at Portland, Ore.
Exchange Wire
JUNE 8, 2023
With May marking the fifth anniversary of GDPR, privacy remains a critical issue for the tech industry. The evolution of privacy legislation has shaken integral elements of the ad tech landscape as we know it; prominently, third-party cookies have been [.] The post Privacy: The State of Play appeared first on ExchangeWire.com.
Adweek
JUNE 8, 2023
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more.
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AdExchanger
JUNE 8, 2023
Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based (including addressable) remain alive and well, but this year’s Upfronts The post Where Programmatic TV is Headed Next appeared first on AdExchanger.
Adweek
JUNE 8, 2023
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for Greenpeace Nordic, was to wrench the focus away from the organizers in the name of the climate movement. He returned his own gold lion--which he'd.
Martech
JUNE 8, 2023
Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.
Adweek
JUNE 8, 2023
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the cookies' most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher's frequency optimization tool aims to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 8, 2023
“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.” F
Adweek
JUNE 8, 2023
More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to bring creative to life say industry attitudes and preconceptions impact just how included they feel on production sets. A further 73% feel left out and left.
Marketing Dive
JUNE 8, 2023
Pinterest’s clean rooms partnership with LiveRamp back is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.
Adweek
JUNE 8, 2023
Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and really say, "Here's who I am, here's what I stand for and what I am all about." But is that.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 8, 2023
Despite their perilous position, some companies still aren't preparing for the end of third-party cookies. But the lack of testing isn’t because they aren't concerned. The post Some Brands Are Still Taking A ‘Lackadaisical Approach’ To Post-Cookie Prepping appeared first on AdExchanger.
Marketing Dive
JUNE 8, 2023
The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers.
Seth Godin
JUNE 8, 2023
The race to the bottom has been won. Anything cheaper than what’s on offer is a waste of the customer’s money, because it won’t get the job done. Once we’ve cut every corner, all that’s left is the brutality of less. One slogan is: You’ll pay less than you should have, and waste it all. An alternative is: You’ll pay more than you hoped but get more than you paid for.
Marketing Dive
JUNE 8, 2023
The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JUNE 8, 2023
Amazon Prime Video looks set to become the latest SVOD service to introduce an ad-supported tier, as the Jeff Bezos-owned company looks to shore up its entertainment revenues. Reports emerged this morning that discussions have taken place over the last few weeks, including mention of short ad breaks on the streaming service, though no plans have been confirmed.
Marketing Dive
JUNE 8, 2023
A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.
Digiday
JUNE 8, 2023
Recently, purpose-driven and inclusive marketing has found itself under fire, with “woke” advertising from Bud Light, Miller Lite and Adidas in the spotlight. It’s left marketers of all sizes questioning the future of inclusivity-themed campaigns, partnerships and imagery. But marketers at startups and direct-to-consumer brands in particular, have mixed opinions on whether to push forward with purpose-driven marketing as the stakes for losing business may be a bit higher when it come
Marketing Dive
JUNE 8, 2023
Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 8, 2023
Months after debuting its generative AI engine Firefly, Adobe — with updates announced yesterday — is hoping to drive more adoption across a range of users, from marketers to everyday enthusiasts. In addition to AI-created images and videos, Adobe will also begin letting companies generate text for social media, marketing campaigns and other materials such as flyers and logos.
Marketing Dive
JUNE 8, 2023
An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds.
TechCrunch Ads
JUNE 8, 2023
Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad. The company said that it uses data from a marketer’s LinkedIn page and Campaign Manager setting, including objective, targeting criteria and audience to suggest different introductory […] © 2024 TechCrunch.
Marketing Dive
JUNE 8, 2023
The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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