Seth Godin
DECEMBER 10, 2023
Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near. Of those 800 people, not one was as conventionally attractive as a movie star. Few looked like the images I saw on the billboards I passed. Most wouldn’t be cast in a commercial. Perhaps 40 went to a famous college, maybe 10 played competitive sports.
AdExchanger
DECEMBER 10, 2023
It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes boardroom drama. (Here’s a prediction for 2024 – “OpenAI: The Movie” … made by AI!). The exuberance for AI is not unfounded: Bank of America estimates AI will have $16 trillion of global economic impact […] The post Conscious AI Innovation: How To Protect Your Business And Your Customers appeared first on AdExchanger.
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Rob Campbell
DECEMBER 10, 2023
Hello I’m back. And the good news, it’s not for long … Not because I’m going away again, but because it’s almost the holiday season so you – and I – get a break from this blog for a month. A MONTH! So with all the horrors on in the world, at least there’s that positive news to look forward to. Anyway, as you can tell, I am back from the UK and there’s one main reason for it.
Chief Martech
DECEMBER 10, 2023
Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. We also hosted an hour-long presentation, discussing many of the themes of the report, with the added color commentary of two giant martech nerds armchair industry analysts weighing in on some of these findings.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
DECEMBER 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […] The post Google’s New Algo Update Factors In Hours Of Operation; The Big Data Behind Big Chips appeared first on AdExchanger.
Digiday
DECEMBER 10, 2023
No, the ad industry as a whole is not prepared for the third-party cookie to go away. And it probably still won’t be in a year’s time if Google goes ahead with its plan to deprecate third-party cookies in Chrome by the end of 2024. That’s the assessment of programmatic advertising experts who attended the Digiday Programmatic Marketing Summit, held in New Orleans from Dec. 4 through 6.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 10, 2023
The online advertising business of the 1990s was a bubble fueled by venture capitalists eager to make the most of the online land grab. Although, the bursting of the dotcom bubble in 2000 arrested the “hockey stick growth” of online ad spend, not to mention investment in companies providing such services. Arguably, the opening decade of the 21st century was pivotal for ad tech as society’s digital transformation went underway; Big Tech embraced advertising as a business model,
Paleo AdTech
DECEMBER 10, 2023
The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. (They are archived here.) He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog. One of them (an interview with the mysterious ‘ Dr.
Digiday
DECEMBER 10, 2023
Last week was yet another frenetic five days in generative AI news and developments. Beyond just major updates from various tech giants, the New York-based AI video startup Runway ML and Getty Images struck a new deal to bring more generative AI content to advertising, media — and even Hollywood. Getty’s content library provides training data for a new enterprise-focused AI model for generating AI videos.
Paleo AdTech
DECEMBER 10, 2023
Eric Franchi is tri-state native and son of public school teachers. He made his way to About.com as a hard-charging sales rep during the late-90’s dot com boom, selling digital ads to brands who were about to feel the pressure of a reeling post-2001 economy. With a buddy from About.com, he went on to found a company that was eventually called Undertone.
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Digiday
DECEMBER 10, 2023
Just over a year ago, I conducted interview with Omnicom Media Group global CEO Florian “Flo” Adamski in which he expressed more optimism about the global economy than many others were predicting for 2023. Turns out he was pretty right — as most agree the expected recession in the first half of the year never really materialized. Fifteen months later, Adamski sat down with me again to revisit the economic outlook for 2024 — what’s widely expected to be a most unusual year thanks to politics and
Paleo AdTech
DECEMBER 10, 2023
Zach Rodgers is the editorial director of the mighty AdExchanger , founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industry to have such a voice. He joined the editorial team more than nine years ago and has been a key influence on its integrity, quality and growth – as a writer, recognizer of talent (often quite young talent), event shepherd, manager, editor, source wrangler, MC and raconteur.
Digiday
DECEMBER 10, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. The serial entrepreneur and “first influencer of ad tech” — sorry @AdtechGod — now helps to demystify and humanize the often dry milieu of digital media PR in his missives over at Marketecture.
Paleo AdTech
DECEMBER 10, 2023
Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In this episode, he reminds us that in the pre-SaaS stone age, start-ups had to buy their own servers and security systems.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
DECEMBER 10, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Retail advertising is poised to have its moment heading into 2024, and brands and retailers are ready. They’re upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year. This is a member-exclusive article from Digiday.
Paleo AdTech
DECEMBER 10, 2023
Joanna O’Connell is a well-known industry pundit and V.P. Principal Analyst at Forrester , where she covers advertising technology, a field she has graced for more than twenty years. Starting as a celebrity-loving production assistant at CNN, she joined Avenue A as a media planner in the late 1990’s in New York City, left to join a fraught Miramax for three years after a twenty-something crisis of meaning, and returned to Avenue A as it transformed into Razorfish and took the mathema
Paleo AdTech
DECEMBER 10, 2023
Paul Bannister started life as an intrepid video gamer who turned his passion for Nintendo into an online publication that — in the early pre-history of 1995 — was one of the first to sell an ad on the internet. It cost $400 for an arbitrary-sized (but small) highly pixelated ad unit with a lot of text. His career as a publisher was launched.
Paleo AdTech
DECEMBER 10, 2023
Cory Treffiletti was an ad major at Syracuse and one of the “lucky ones” — as he says — who know what they want to be early on. Moving to NYC, he joined an agency and was given digital planning responsibilities for major brands such as BMW and CVS just because he’d “been on the Internet.” It was 1995. He later pioneered media planning and testing techniques at agencies such as i-Traffic, Freestyle Interactive and Carat Fusion, in the days when home-page
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Paleo AdTech
DECEMBER 10, 2023
Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible.
Paleo AdTech
DECEMBER 10, 2023
Ratko Vidakovic grew up in Toronto dreaming of running big Internet servers — i.e., being in I.T., on a grand scale. As a teenager in the ’90s his dream came true, and he found himself doing tech support and eventually working as a sys-admin at companies like VMWare and Pepsi. His intro to ad tech came “by accident” — a common theme — as he and a friend ran a website on the side called ToyotaNation.com.
Paleo AdTech
DECEMBER 10, 2023
Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster. That client was Beth Wallace.
Paleo AdTech
DECEMBER 10, 2023
Chris O’Hara is V.P. of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. A well-known speaker, pundit and author, Chris has written eight titles including six on culinary pursuits (listen to the episode for more on this fascinating jaunt in his personal journey), “ Data Driven ” with Krux co-founders Tom Chavez and Vivek Vaidya and “ Customer Data Platforms: Use People Dat
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Paleo AdTech
DECEMBER 10, 2023
Auren Hoffman (@auren) grew up in Westchester County, New York [coincidentally, home of #PaleoAdTech co-host @martykihn] and is currently CEO of SafeGraph , a location data provider. He’s well-known as an investor, author, Quora pundit, fellow podcast host — the recently-launched “ World of DaaS ” on the Data-as-a-Service (DaaS) sector — drawer of charming two-dimensional graphs, networker and company founder.
Paleo AdTech
DECEMBER 10, 2023
Kevin O’Connor is the co-founder with Dwight Merriman of DoubleClick in 1995 and was its CEO until he resigned in 2001, moved to California and focused on family life and venture capital. He’s currently chairman of a VC fund for early-stage startups primarily outside the Silicon Valley orbit called ScOp (rhymes with “top”), which stands for “Scalable Opportunities.” Kevin’s start-up Graphiq , a research and infographic engine that started life as Findthe
Paleo AdTech
DECEMBER 10, 2023
Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. He’s from the great state of Pennsylvania and is the first former lawyer we’ve had on the show. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis).
Paleo AdTech
DECEMBER 10, 2023
We’re honored to be joined by the legendary Lou Montulli this week. Some of you hard-bitten ad tech types may not be as familiar with Lou’s legacy as you are with some others’ – but we’d argue he’s more important than most. Why? He was there at the beginning, working on standards and browsers that established much of the working procedure we take for granted — and some of which we’re trying to change — today.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Paleo AdTech
DECEMBER 10, 2023
David Moore is the CEO of Britepool , an advertising identity management and resolution company developing an alternative ID for publishers. An affable Midwestern dealmaker, he moved east to join a TV ad sales rep company and then CNN at the dawn of the cable TV revolution. He recalls going on sales calls with an exuberant Ted Turner, who sometimes helped and “sometimes … hurt.” Dave worked at Petry Media and Lifetime Television before founding 24/7 Media somewhere between 1995
Paleo AdTech
DECEMBER 10, 2023
David Carlick was a key player in the early years of DoubleClick and lead the Silicon Valley office of the legendary B2B agency Poppe Tyson , which did so much to bring ads to the nascent internet via clients such as Netscape and Silicon Graphics. (Poppe Tyson, a division of Bozell Worldwide, later merged with Modem Media and its name was retired; Modem merged with Digitas and both joined the Publicis Groupe.
Paleo AdTech
DECEMBER 10, 2023
Steven Comfort started life — as so many ad tech pioneers did — as a media planner and buyer in NYC for agencies such as DMB&B and Messner Vetere. Inspired by his grandfather, who founded his own successful agency via the G.I. Bill after World War II, Comfort abandoned dreams of playing professional baseball and embraced traditional media, little knowing that a confluence of time and place was about to insert him into the epicenter of the first ads on an entirely new medium, the
Paleo AdTech
DECEMBER 10, 2023
Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — the critical years where it established its product and market dominance and was ready to be spruced up (by others) for its ultimate exit into Google and ad tech legend.
Advertiser: ZoomInfo
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