AdExchanger
JUNE 25, 2023
The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from The post Cannes Contemplations: 5 Takeaways From The 2023 Event appeared first on AdExchanger.
Seth Godin
JUNE 25, 2023
The alphabet is one. 26 letters, no more. One order, that’s it. The Beatles are another. John, Paul, George and then Ringo. The Marx Brothers, the Three Stooges, The Supremes. The astrological zodiac gets us to twelve, but I’m having a really difficult time finding a memorable set with more than that. When we start talking about trees or stars or even colors, the list isn’t clearly finite.
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AdExchanger
JUNE 25, 2023
The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and The post Prebid Gets A Privacy Makeover With Version 8 Update appeared first on AdExchanger.
Digiday
JUNE 25, 2023
With more use of artificial intelligence and influencers in podcasting, there are greater possibilities in targeting and personalization of ads — but this might also bring up privacy and brand safety concerns down the line. From tools that use AI-generated voices and ads to contextual targeting, agencies are exploring new solutions, such as audio management platform Sounder, for their podcast ad campaigns.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JUNE 25, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, The post Moderating The Moderators; Will TikTok Become A Product Manufacturer? appeared first on AdExchanger.
Digiday
JUNE 25, 2023
What’s deceptive, fueled by profit and involved in ad arbitrage? Made-for-advertising (MFA) sites. These cunning sites masquerade as prime real estate for online advertising, luring gullible advertisers into their web of trickery. With each passing day, their misleading practices grow more refined, perpetuating a lucrative grift that shows no signs of abating.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 25, 2023
Once again, the marketing landscape is grappling with the notorious term: “transparency.” It tends to resurface whenever marketers face increased pressure to justify their expenses, like, say, in the current economic crisis. However, the meaning of “transparency” varies greatly among marketers. Some yearn for meticulous breakdowns of cost efficiency, while others crave profound data insights.
AdPushup
JUNE 25, 2023
Learn all about rCPM (revenue per thousand impressions) for publishers, including its definition, calculation, importance, and how it can help optimize ad revenue. Discover valuable insights and strategies to maximize your earnings as a publisher. In the digital advertising space, publishers are constantly on the quest to maximize their revenue generation.
Digiday
JUNE 25, 2023
Unlike the mistral wind that blew warm Mediterranean gusts over Cannes — upending beach umbrellas and tearing off temporary roofs on event spaces along the Croisette — the hot air around generative artificial intelligence didn’t seem to do much damage, despite the topic dominating most conversations at the Cannes Lions festival — along with growing frustration over the programmatic landscape.
AdPushup
JUNE 25, 2023
Discover the future of Google SERPs and their impact on publishers. Gain insights into upcoming trends and algorithm updates, and learn how to adapt your strategies for success in the evolving search landscape. With the proliferation of AI chatbots, first ChatGPT, then Notion, and now Google Bard, search engines have faced tough competition. Due to [.
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Digiday
JUNE 25, 2023
Marketers tend to love whatever the latest shiny new thing is, but after investing quickly in NFTs and the metaverse some say they plan to take a wait-and-see approach to Apple’s Vision Pro virtual reality headset. Marketers say they’re captivated by the headset’s potential , and they’ll have to wait until next year for its official launch of course, but the lackluster results from jumping quickly on recent trends might make some marketers more cautious about doing so aga
AdPushup
JUNE 25, 2023
Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Hidden beneath the digital advertising landscape lies a lesser-known yet revolutionizing aspect that can potentially change the lives of publishers and advertisers. Enter EBDA – Exchange Bidding in Dynamic Allocation, [.
Ad Ops Hero
JUNE 25, 2023
You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters that need to be set or passed along with an event or pageview. You then apply the variable to your tags, ensuring that those settings and parameters are applied to all GA tags. This is a little different in Google Analytics 4 (GA4) for Google Tag Manager (GTM).
Exchange Wire
JUNE 25, 2023
In today's ExchangeWire news digest: new research suggest developing AI models may breach draft EU legislation; V Pappas quits as TikTok COO; and the hearing for FTC's attempt to block Microsoft-Activision begins. AI firms risk falling short of draft EU legislation New [.] The post AI Models Could Violate Proposed EU Legislation; TikTok’s Pappas Quits as COO appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Ops Hero
JUNE 25, 2023
As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics (UA), sunsetting in 2023 for standard properties and in 2024 for 360 properties. This means that most of you have started, or will soon start, creating GA4 properties and exploring its capabilities. While doing this, you may notice there are some variances between your UA and GA4 data.
Digiday
JUNE 25, 2023
BuzzFeed is working with more external content creators to increase its short-form video output without having to increase its fixed operational costs, at a time when BuzzFeed is laser-focused on profitability. “What we wanted to do is to be able to set up a business structure that allowed us to work more with external people,” said Jess Probus, svp of BuzzFeed editorial.
Seth Godin
JUNE 25, 2023
…perhaps we should stop. Unless the going was the point.
More About Advertising
JUNE 25, 2023
Cannes Lions agencies of the year were a more interesting lot than usual, Gut in Argentina (a breakaway from WPP’s David) won creative agency of the year, independent agency of the year and independent network of the year. Gut Buenos Aires won the Mobile Grand Prix for ‘World Cup delivery’ for Pedidos Ya (below) and. The post Gut, DDB, Omnicom, Somesuch and Apple are top Cannes company winners first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Rob Campbell
JUNE 25, 2023
So I’m back. Did you miss me? Nope?! Don’t blame you to be honest. But the past 10 days have been very special for me. There was a couple of very hard moments, but being able to be there for it, was also special. Another reminder that while I don’t have many mates, the ones I have are top drawer. And our presentation appears to have gone down well. I’m so happy about that … mainly because I got to do it with Paula and Martin and I adored it.
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