Adweek
JULY 18, 2023
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two companies have committed $1 million that will be accessible to 100 businesses in the form of credits to purchase eco-friendly packaging for businesses in.
AdExchanger
JULY 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, The post Publisher Tech, We Hardly Knew Ye; The New Creepy Crawlies appeared first on AdExchanger.
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Adweek
JULY 18, 2023
Plastic jelly shoes--an undeniable mark of coolness from the 1990s--are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are asking more of brands behind the shiny, colorful footwear. Melissa, the original jelly shoemaker founded in Brazil in 1979, produces its iconic sandals using 100%.
AdExchanger
JULY 18, 2023
In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more. The post YouTube’s CTV Ad Formats Aren’t Innovative Enough. It’s Time To Push Boundaries appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 18, 2023
Cryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto ads, the collapse of crypto network Terra and exchange FTX's bankruptcy last year sent the market into disarray. The fallout means that for the average consumer viewing crypto today, "the prevailing feeling is mistrust," said.
AdExchanger
JULY 18, 2023
When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of The post Moving The Monetization Needle, With Meta’s New VP Of Global Business appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JULY 18, 2023
ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.] The post ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs appeared first on ExchangeWire.com.
Adweek
JULY 18, 2023
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of brands--especially to investors. The focus on brand has sharpened during the Covid-19 crisis and the ongoing spike in prices for everyday goods and.
Mediavine
JULY 18, 2023
Ah, July. It’s a glorious month of sand-filled swimsuits, mosquito invasions, broken air conditioners and applying sunscreen only to look like cooked lobsters. It’s also the start of a new quarter, and what better way to escape all the aforementioned fun than to reflect on what we’ve learned from Q2? We’ve analyzed the data to help you prepare for Q3 and Q4 and get the most out of your ad revenue.
Adweek
JULY 18, 2023
Today, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and getting consumers to engage and share. Those same brands invest millions in nurturing relationships with customers, prospects and lapsed users, convincing them.
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AdExchanger
JULY 18, 2023
Third-party data companies have a bad rap lately, especially in Europe. But to be a successful programmatic player requires serious adaption skills, said incoming Captify CEO Mike Welch. The post Mike Welch Joins Captify As CEO As Third-Party Search Data Gears Up For A Major Change appeared first on AdExchanger.
Adweek
JULY 18, 2023
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its first batch of results, showing early signs of success through.
Martech
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices.
Adweek
JULY 18, 2023
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. "I believe being early is the same as having a head start." This mantra has been fully embodied by the work of Grove Collaborative. From humble beginnings in a 900-square-foot storage.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 18, 2023
I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many website builds for a successful DC-area web design and development firm for 17 years. Unfortunately, most of those builds started with the question, “What kinds of designs do you like?
Adweek
JULY 18, 2023
When it comes to difficult conversations, many people tend to avoid them. However, engaging in discussions with people who have differing opinions can be a beautiful thing, as long as you approach it with respect and understanding. And that is exactly what The Conversationalist is here to help with. The Conversationalist is an educational platform.
Seth Godin
JULY 18, 2023
Growth usually feels risky. The feeling is a protection mechanism, a way to avoid failure or even the fear of failure. Of course, risk also feels risky (or at least it should). Differentiating between the two is difficult, which is why finding institutions, methods or coaches that have experience in the difference is valuable. When we create the conditions for supported tension–the feeling of ‘this might not work’–we give people the chance to grow.
Martech
JULY 18, 2023
Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JULY 18, 2023
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has released its full 2022 AdEx Benchmark Report following the release of the study highlights in May. Now in its seventeenth year, the report is the definitive [.] The post IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe appeared first on ExchangeWire.com.
Smart Insights
JULY 18, 2023
Playbooks empower marketing teams to improve performance from within As marketing managers, directors, and heads of marketing, we are responsible for researching and developing marketing strategies that contribute toward our business goals. This means we are continuously scanning our marketplaces, … The post The what, why, and how of marketing playbooks appeared first on Smart Insights.
Digiday
JULY 18, 2023
The crackdown on made-for-advertising sites is gaining momentum. Magnite, Sharethrough and PubMatic are blocking these sites, making it increasingly challenging for them to profit from their deceptive practices. On the surface, this may seem like overreach given MFAs don’t sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause?
AdExchanger
JULY 18, 2023
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments. The post Magnite’s DMP Gives BDG ‘Access’ To New Demand appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 18, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The second half of the year is rolling, which means we’re getting closer to the actual beginning of the end of the third-party cookie. But marketers aren’t as worried about targeting and measuring ads in the post-cookie world as you might think, especially in the case of brands.
Exchange Wire
JULY 18, 2023
In today's ExchangeWire news digest: ARK Investment Management cuts back its stake in Twitter; crypto trading skyrockets after Ripple Labs' victory against the US SEC; and Lemon8's American user base plummets. Twitter investor ARK writes down stake ARK Investment Management, which owns [.] The post Twitter Investor ARK Cuts Stake by 47%; Ripple Win Against SEC Galvanises Crypto Trading appeared first on ExchangeWire.com.
Digiday
JULY 18, 2023
B ackpack brand JanSport wants to get ahead of the back-to-school shopping season by marketing a few months early targeting Gen Z students with TikTok influencers. And for the first time ever, the brand has back-to-school marketing with Twitch influencers. Early marketing for back-to-school is a tactic other brands have adopted, such as Shipt with a virtual back to school shopping experience in the metaverse with Roblox, to OshKosh B’gosh with YouTube and connected TV ads.
AdvertiseMint
JULY 18, 2023
Are you looking for a creative and engaging way to post videos on TikTok? Well, you should try duetting posts! Today, we’ll talk about the popularity of this feature. What’s more, we’ll teach you how to duet on TikTok. This way, you’ll have a fun way to collaborate with other TikTok users. Read on as we cover the following: What Is Duet on TikTok?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 18, 2023
When it comes to managing public relations in esports, one thing is for sure: it’s never boring. For years after the major game developers spun up their competitive gaming leagues in the mid-teens, all esports news seemed to be good news. Esports companies were building an entirely new class of celebrity and superfan — and they were rewarded with millions of dollars in investments and lucrative multi-year brand partnerships.
Smart-Hub
JULY 18, 2023
Have you ever heard of programmatic TV advertising ? If not, it’s just about time to shed light on this subject — the advantages it offers and the hurdles you may encounter while dealing with it. Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.
Digiday
JULY 18, 2023
This week’s Future of TV Briefing looks at how this year’s upfront negotiations are shaking out and how the writers’ and actors’ strikes could further reshape the market. Striking the upfront TV watch time bounces back Studios’ AI demands, actors’ slim streaming residuals, Disney’s non-core TV business and more Striking the upfront Traditional TV has once again won the majority of upfront dollars.
Smaato
JULY 18, 2023
One of the golden rules in marketing is to know your audience. Ask any marketer in 2023, and you’ll probably hear that knowing your audience isn’t enough. One essential tool in the programmatic advertising toolbox is audience targeting. What’s the difference between a target audience and audience targeting? How should. The post All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers appeared first on Smaato.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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