Adweek
JULY 18, 2023
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe cases reaching $1.2 million--might surprise even the most tenured leaders. Today, the 4A's, Association of National Advertisers (ANA) and Advertiser Perceptions released a joint report that measured these costs.
AdExchanger
JULY 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, The post Publisher Tech, We Hardly Knew Ye; The New Creepy Crawlies appeared first on AdExchanger.
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Adweek
JULY 18, 2023
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two companies have committed $1 million that will be accessible to 100 businesses in the form of credits to purchase eco-friendly packaging for businesses in.
AdExchanger
JULY 18, 2023
In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more. The post YouTube’s CTV Ad Formats Aren’t Innovative Enough. It’s Time To Push Boundaries appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 18, 2023
Plastic jelly shoes--an undeniable mark of coolness from the 1990s--are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are asking more of brands behind the shiny, colorful footwear. Melissa, the original jelly shoemaker founded in Brazil in 1979, produces its iconic sandals using 100%.
AdExchanger
JULY 18, 2023
When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of The post Moving The Monetization Needle, With Meta’s New VP Of Global Business appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices.
Adweek
JULY 18, 2023
Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the company that will allow Jones to build and manage its own AR projects and campaigns in-house. Jones has a history of utilizing AR to.
Seth Godin
JULY 18, 2023
Growth usually feels risky. The feeling is a protection mechanism, a way to avoid failure or even the fear of failure. Of course, risk also feels risky (or at least it should). Differentiating between the two is difficult, which is why finding institutions, methods or coaches that have experience in the difference is valuable. When we create the conditions for supported tension–the feeling of ‘this might not work’–we give people the chance to grow.
Adweek
JULY 18, 2023
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of brands--especially to investors. The focus on brand has sharpened during the Covid-19 crisis and the ongoing spike in prices for everyday goods and.
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Martech
JULY 18, 2023
Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts.
Adweek
JULY 18, 2023
Today, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and getting consumers to engage and share. Those same brands invest millions in nurturing relationships with customers, prospects and lapsed users, convincing them.
AdExchanger
JULY 18, 2023
Third-party data companies have a bad rap lately, especially in Europe. But to be a successful programmatic player requires serious adaption skills, said incoming Captify CEO Mike Welch. The post Mike Welch Joins Captify As CEO As Third-Party Search Data Gears Up For A Major Change appeared first on AdExchanger.
Adweek
JULY 18, 2023
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its first batch of results, showing early signs of success through.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
JULY 18, 2023
ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.] The post ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs appeared first on ExchangeWire.com.
Adweek
JULY 18, 2023
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. "I believe being early is the same as having a head start." This mantra has been fully embodied by the work of Grove Collaborative. From humble beginnings in a 900-square-foot storage.
Mediavine
JULY 18, 2023
Ah, July. It’s a glorious month of sand-filled swimsuits, mosquito invasions, broken air conditioners and applying sunscreen only to look like cooked lobsters. It’s also the start of a new quarter, and what better way to escape all the aforementioned fun than to reflect on what we’ve learned from Q2? We’ve analyzed the data to help you prepare for Q3 and Q4 and get the most out of your ad revenue.
Adweek
JULY 18, 2023
When it comes to difficult conversations, many people tend to avoid them. However, engaging in discussions with people who have differing opinions can be a beautiful thing, as long as you approach it with respect and understanding. And that is exactly what The Conversationalist is here to help with. The Conversationalist is an educational platform.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Smart Insights
JULY 18, 2023
Playbooks empower marketing teams to improve performance from within As marketing managers, directors, and heads of marketing, we are responsible for researching and developing marketing strategies that contribute toward our business goals. This means we are continuously scanning our marketplaces, … The post The what, why, and how of marketing playbooks appeared first on Smart Insights.
Exchange Wire
JULY 18, 2023
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has released its full 2022 AdEx Benchmark Report following the release of the study highlights in May. Now in its seventeenth year, the report is the definitive [.] The post IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe appeared first on ExchangeWire.com.
Digiday
JULY 18, 2023
The crackdown on made-for-advertising sites is gaining momentum. Magnite, Sharethrough and PubMatic are blocking these sites, making it increasingly challenging for them to profit from their deceptive practices. On the surface, this may seem like overreach given MFAs don’t sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause?
AdPushup
JULY 18, 2023
Yield optimization is the process of optimizing variable pricing. Follow these strategies to increase your ad revenue.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JULY 18, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The second half of the year is rolling, which means we’re getting closer to the actual beginning of the end of the third-party cookie. But marketers aren’t as worried about targeting and measuring ads in the post-cookie world as you might think, especially in the case of brands.
AdPushup
JULY 18, 2023
Yield optimization is the process of optimizing variable pricing. Follow these strategies to increase your ad revenue.
Digiday
JULY 18, 2023
B ackpack brand JanSport wants to get ahead of the back-to-school shopping season by marketing a few months early targeting Gen Z students with TikTok influencers. And for the first time ever, the brand has back-to-school marketing with Twitch influencers. Early marketing for back-to-school is a tactic other brands have adopted, such as Shipt with a virtual back to school shopping experience in the metaverse with Roblox, to OshKosh B’gosh with YouTube and connected TV ads.
AdExchanger
JULY 18, 2023
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments. The post Magnite’s DMP Gives BDG ‘Access’ To New Demand appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 18, 2023
When it comes to managing public relations in esports, one thing is for sure: it’s never boring. For years after the major game developers spun up their competitive gaming leagues in the mid-teens, all esports news seemed to be good news. Esports companies were building an entirely new class of celebrity and superfan — and they were rewarded with millions of dollars in investments and lucrative multi-year brand partnerships.
Exchange Wire
JULY 18, 2023
In today's ExchangeWire news digest: ARK Investment Management cuts back its stake in Twitter; crypto trading skyrockets after Ripple Labs' victory against the US SEC; and Lemon8's American user base plummets. Twitter investor ARK writes down stake ARK Investment Management, which owns [.] The post Twitter Investor ARK Cuts Stake by 47%; Ripple Win Against SEC Galvanises Crypto Trading appeared first on ExchangeWire.com.
Digiday
JULY 18, 2023
This week’s Future of TV Briefing looks at how this year’s upfront negotiations are shaking out and how the writers’ and actors’ strikes could further reshape the market. Striking the upfront TV watch time bounces back Studios’ AI demands, actors’ slim streaming residuals, Disney’s non-core TV business and more Striking the upfront Traditional TV has once again won the majority of upfront dollars.
Single Grain
JULY 18, 2023
In the world of digital marketing , many businesses obsess over increasing traffic to their websites. However, amassing loads of traffic isn’t all it’s cracked up to be. Merely attracting more visitors doesn’t guarantee higher revenue. To truly drive business growth, it’s crucial to prioritize conversions — the actions that are actually tied to revenue, such as signups and purchases.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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