Adweek
JULY 12, 2022
Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses. To take the next step on its marketing journey, Hootsuite has rebranded with a refreshed logo and created a 30-second spot to reveal the update. "We have 200 million businesses using.
Marketing Dive
JULY 12, 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
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Adweek
JULY 12, 2022
The Television Academy has announced the full list of 2022 Emmy nominees. A number of industry favorites have snagged nominations in the category for Outstanding Commercial, including Change the Ref's "The Lost Class" and the cinematic "Detectives" for Apple iPhone 13 Pro. The nominations arrives weeks after the 2022 Cannes Lions festival, where "Detectives" and.
AdExchanger
JULY 12, 2022
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer. Which is to say, Disney and The Trade Desk announced an identity integration on Tuesday that will allow advertisers to activate against Disney’s first-party data programmatically via its clean room data product using Unified. Continue reading » The post Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 12, 2022
Could a robot do your job? If you asked any creative this question, the answer would most likely be a firm "no." But a new experiment in artificial intelligence (AI) art direction has delivered some striking and thought-provoking results that might make some think twice. The "Ad Intelligence" project has reimagined ads for 10 iconic.
Marketing Dive
JULY 12, 2022
Figuring out the new consumer and the best way forward on strategy and structure took precedence for marketers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 12, 2022
Most marketing fails, and often before it even starts. Marketing is pivotal to the success of every business. If your marketing fails, the business will follow suit. Ensuring the success of your marketing must be the absolute highest priority of any business. Far too often, however, it’s disregarded and completely overlooked. When marketing fails. Given that marketing organizations have notoriously limited resources, both restrictive budgets and small teams, there is no room for failure.
Adweek
JULY 12, 2022
TikTok introduced a new brand safety and suitability solution Tuesday, the TikTok Inventory Filter, available in 25 countries and more than 15 languages and aimed at giving advertisers more control over the content that appears next to their in-feed ads on the application's For You page. Jon Schmucler, the video creation platform's global head of.
Marketing Dive
JULY 12, 2022
Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.
Adweek
JULY 12, 2022
Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings. Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically. The integration will power interoperability between Disney's Audience Graph.
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Martech
JULY 12, 2022
As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be difficult to get your CX down to a simple definition. . What is customer experience. CX is about the relationship between a business and its customers.
Adweek
JULY 12, 2022
[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] Gymshark's decision to open up a barbershop in London may seem like an unlikely business venture. However, it's part of a plan from the sportswear brand to encourage men to look.
VideoWeek
JULY 12, 2022
Anyone strolling through Cannes this year may have noticed a billboard for Ad Net Zero – not a movie poster left over from the Film Festival (although ‘All For None’ would make a great Suicide Squad tagline) but a statement of intent by the festival to place sustainability at the top of the agenda. It was during the Cannes Lions that Ad Net Zero announced its international roll-out, extending its reach to US and EU markets.
Adweek
JULY 12, 2022
American Express continues to go all in on helping small businesses thrive in times of economic uncertainty. This time around, the financial services juggernaut is using geotagging technology to guide shoppers to the small businesses that need some summer lovin' to stay afloat. "Let's Go Shop Small" is the latest iteration of its long-running Shop.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JULY 12, 2022
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
Adweek
JULY 12, 2022
Major civil rights setbacks, climate catastrophe, planet-wide poverty, mass extinction--these are just a few of the challenges we face when it comes to imagining a hopeful future. Yet, the only way to build a better world is to first imagine one. Understanding the apprehension that many share for the future, the Smithsonian's Arts and Industries.
Marketing Dive
JULY 12, 2022
The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.
Adweek
JULY 12, 2022
Netflix's blockbuster hit Stranger Things has been a brandstravaganza since its launch, embedding iconic breakfast foods, salty snacks, '80s technology and throwback retailers and fast food chains into its supernatural storylines. Cannabis has not been part of that product placement parade--until now. Purple Palm Tree Delight, a weed strain credited with calming a few key.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 12, 2022
Digital media is undergoing rapid evolution. However, from CTV adoption to industry protocols around user privacy, growth and innovation tend to focus first on advertiser challenges, writes Andrew Smith, SVP of publisher products at DoubleVerify. Publishers need a seat at the table, too, he said, rather than being forced to make do with limited resources and bridge gaps in tech stacks.
Adweek
JULY 12, 2022
The pandemic was tough on the theatre industry. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre-goers' imagination.
Marketing Dive
JULY 12, 2022
An integration with Unified ID 2.0 is a major move in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem.
Adweek
JULY 12, 2022
Twitter Gaming analyzed gaming-related chatter on its platform during the first half of 2022 and found that approximately 1.5 billion tweets about gaming were sent from Jan. 1 through June 30, up 36% year-over-year. Twitter Gaming said Genshin Impact was the most-tweeted-about game globally during the period, followed by Wordle. The top 10 most-tweeted-about games.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 12, 2022
El Pollo Loco began as a small restaurant chain in the 1970s, first in Mexico and later in Southern California. The brand only started leaning into digital ad channels in 2019, and today, it spends half its media budget on digital – a huge portion of which is reserved for TikTok. Last month, El Pollo Loco launched its latest campaign, "Abuela Approved" – its first TikTok-only campaign.
Adweek
JULY 12, 2022
Spotify said Tuesday that it is acquiring Wordle-inspired music game Heardle to make music discoverability more interactive for users on the platform. The streaming platform said in a statement that the game's rules will remain the same: Players have six tries to guess a song, and a few more seconds of the song are revealed.
Martech Series
JULY 12, 2022
Personalize 2.0 facilitates and automates production for faster cross-channel activation and leverages cutting-edge, AI-assisted tuning for improved creative impact. Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced the release of the next generation of Personalize , Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place.
Adweek
JULY 12, 2022
Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications. Hahn boasts more than two decades of integrated communications and marketing experience, most recently serving as chief communications officer at e-mobility company Bird, where, as one of its early employees, she built its brand and marketing, community and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JULY 12, 2022
Validation program optimizes Immuta’s Snowflake integrations with emphasis on functional and performance best practices. Immuta, the leader in data access and data security, announced that it has been approved by Snowflake, the Data Cloud company, as a Snowflake Ready Technology Validation Partner, the first in Snowflake’s “Data Security” partner category.
Adweek
JULY 12, 2022
The Emmys are back, and the nominees are likely streaming on a platform near you. The 74th Emmy Awards nominations were unveiled Tuesday morning, and streamers once again dominated. With declining linear ratings and increasing OTT investment from media companies, the trend makes sense. After all, streaming is increasingly drawing viewers in record-breaking droves.
AdExchanger
JULY 12, 2022
A podcast interview withChris CunninghamFounding PartnerChris Cunningham spent most of his career in ad tech, including stints at ironSource and Unacast. He founded the mobile social ad company appssavvy back in the day (as in, the year before the first iPhone had even come out). But he doesn’t invest in ad tech. When he and. Continue reading » The post Dirty, Dull And Dangerous, With C2 Ventures Founding Partner Chris Cunningham appeared first on AdExchanger.
Adweek
JULY 12, 2022
With anxiety about debt amid rising interest rates, record-high inflation and general economic uncertainty, LendingTree is trying to calm consumers with levity as it touts the new look and tools of its online marketplace. The tense investment and borrowing environment serves as the backdrop for LendingTree's decision to tap into the spirit of its late.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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