Adweek
JUNE 22, 2022
As a proud geriatric millennial who prefers the IRL over the URL, I am frankly too tired to learn something new. Being the mom of two toddlers in year three of a pandemic has stolen from us so many IRL moments. Yet, systemically, IRL isn't set up for a lot of acceptance. But we know.
AdExchanger
JUNE 22, 2022
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys.
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Adweek
JUNE 22, 2022
Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are. For creative brands, the opportunity for sensory connection is rich. And in the realm of multisensory marketing, one opportunity.
Martech
JUNE 22, 2022
There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to be sure you’re prepared. In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 22, 2022
Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Trade Desk's Unified ID 2.0, an open-sourced alternative identifier supported by over 40 publishers. The partnership, announced today at the Cannes Lions Festival, allows AWS to act as a private operator of UID2. This essentially means that.
Marketing Dive
JUNE 22, 2022
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 22, 2022
The multi-artist album features original songs that incorporate the melody of the company’s brand sound.
Adweek
JUNE 22, 2022
For the first time since its debut more than 80 years ago, Kraft Macaroni & Cheese has officially adopted the name most people have been calling it anyway: Mac & Cheese.
Martech
JUNE 22, 2022
Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement to a Fair Housing Act lawsuit announced Tuesday by the U.S. Justice Department. This is the second time the company has settled a lawsuit over adtech discrimination issues.
Adweek
JUNE 22, 2022
Alo Yoga is giving its customers the option to make online purchases via cryptocurrency, according to the lifestyle brand. Salaried corporate employees can also elect to have some or all of their paychecks deposited into their crypto wallets and converted from U.S. dollars to crypto with zero transaction fees, said Angelic Vendette, the company's vice.
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Martech
JUNE 22, 2022
Vivek Sharma. At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called Da Vinci. Da Vinci provides AI-powered personalization capabilities intended to go beyond identifying the next-best-action to secure a conversion.
Adweek
JUNE 22, 2022
When 20-somethings started crafting TikToks with a list of rules for their funerals--which consisted of guidelines like "no exes on the guest list" and "no excessive crying"--92-year-old Lillian Droniak happily chimed in. "You could cry but don't cry too much," she said, encouraging future guests to "not make a fool of themselves." "And you better.
Ad Tech Daily
JUNE 22, 2022
Peach, a market leader in video advertising workflow and delivery, has hired Emily Young as UKI Sales Director. Young joins Peach with 15 years’ experience in Digital Media Sales with opportunities spanning Press, Broadcast, Pureplay Digital, Influencer Marketing and most recently Shoppable Tech with a vast portfolio of experience that includes Channel 5, Yahoo, Takumi […].
Adweek
JUNE 22, 2022
Most financial planners would steer their client away from get-rich-quick investment approaches and instead advocate for "buy and hold" strategies. In most cases, the latter involves finding reliable workhorses of the stock market and then hanging onto them for years or even decades. Generations Y and Z have a different idea about how they want.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 22, 2022
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year. The hunt for an admin is “ongoing,” Samantha Jacobson, TTD’s chief strategy officer, told AdExchanger. “It’s something we’ll continue to revisit, Continue reading » The post Next Up On The Trade Desk’s UID 2.0 Partner Parade: AWS And Pharma Marketing Platform Lasso appeared first on AdExchanger.
Adweek
JUNE 22, 2022
While the modern gaming playbook is relatively new for advertisers, the growth of adoption by players and its subsequent commercial interest is seen as having been accelerated by the Covid-19 pandemic rather than a true consequence of it, sector professionals have said. Newzoo has predicted that the number of gamers will reach 2.81 billion gamers.
AdExchanger
JUNE 22, 2022
Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform now supports ID solutions from Blockgraph, LiveRamp, TransUnion, Experian, Merkle and OpenAP, which can be overlaid with publishers’ and advertisers’ first- and third-party data sets for more accurate cross-screen targeting and measurement.
Adweek
JUNE 22, 2022
Google and Comcast NBCUniversal are reportedly among the frontrunners to help streaming giant Netflix roll out its upcoming ad-supported tier. Netflix hopes to debut its AVOD offering as early as the end of this year, and could use Google and NBCUniversal's technology to pull it off, according to a report from the Wall Street Journal.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 22, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Brave published a first-year recap of its search engine. It logged 2.5 billion queries and now claims a “level of quality” that competes with Google or Bing – though Brave is a blip in terms of market share. People have thrown. Continue reading » The post An Update (Or Not) On Search Engines; Interpreting Apple’s Talmudic Privacy Policies appeared first on AdExchanger.
Adweek
JUNE 22, 2022
Food and beverage companies took three of the four creative awards at the Cannes Lions International Festival of Creativity on Wednesday. AB InBev topped one of the creative categories, while a solution to a chicken wing shortage grabbed another and a zero waste campaign featuring pineapple fibers took a third. Another creative award was given.
AdExchanger
JUNE 22, 2022
Matthew PapaSVP, Business & Corporate Development?“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Papa, SVP of business and corporate development at Captify. Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century.
Adweek
JUNE 22, 2022
This year's Grand Prix in Brand Experience and Activation went to Vice Media for its initiative that used Instagram AR filters and immersive audio to offer museum-goers a guided tour that museum staff didn't actually know about. "The Unfiltered History Tour," created with Dentsu Creative's Bengaluru, Mumbai and Gurgaon teams, showed visitors the history behind.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JUNE 22, 2022
Latest product release enables superior data experiences for customers; company plans to demo at (R)Evolution 2022 event this summer. SingleStore, which delivers SingleStoreDB, the real-time distributed SQL database designed for data-intensive applications, today announced the latest updates to its offering. The new capabilities extend its position as the industry’s leading database for unified transactions and analytics by empowering customers to build and scale real-time applications and analy
Adweek
JUNE 22, 2022
Twitter introduced a new team, Twitter Write, and confirmed one of the worst-kept secrets on the internet: the release of its Notes feature. The Twitter Write team is focused on building community and tools so that readers and writers can get the most out of the social network, tasked with improving and enhancing the Twitter.
Martech Series
JUNE 22, 2022
Beautiful no-code emails, landing pages, and forms now even easier for enterprise marketers to create. Knak, the codeless email and landing page creation platform for enterprise marketers, releases its enhanced integration with Salesforce Pardot (now known as Salesforce Marketing Cloud Account Engagement Platform). The integration update makes Knak the only complete solution on the market that offers simple, drag-and-drop codeless campaign creation for email, landing pages and forms at the click
Adweek
JUNE 22, 2022
After being virtual for the last two years, Adweek celebrated the annual Creative 100 awards in person at Cannes for the first time since 2019. It was a chance for many to reconnect and celebrate the return of the iconic festival after three long years. We caught up with some honorees and creators and asked.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JUNE 22, 2022
Agility CMS, a leading API-first headless CMS, has launched its latest integration with Formstack. Agility CMS, a leading API-first headless CMS, has launched its latest integration with Formstack that will retrieve the list of forms created in Formstack so that Agility users can easily embed them within their websites and applications. Formstack is a workplace productivity platform that helps organizations streamline their digital work matters, automate manual processes, and deliver solutions q
Adweek
JUNE 22, 2022
Twitter and Shopify unveiled a new partnership at Cannes Lions Wednesday that gives all U.S. merchants on the ecommerce platform the option of tapping into the social network to find potential customers. The other major feature revealed at the Cannes breakfast was Campaign Planner, which helps advertisers forecast estimated results before kicking off their campaigns.
Martech Series
JUNE 22, 2022
Latest research from Abnormal Security showcases how threat actors increasingly use third parties to run their scams. Abnormal Security, the leading AI-based cloud-native email security platform, announced the release of new research that showcases a rising trend in financial supply chain compromise as threat actors impersonate vendors more than ever before.
Adweek
JUNE 22, 2022
CANNES, France--After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: "We weren't getting it right," said Google's CMO Lorraine Twohill, as she announced the expansion of the All In initiative. "We were very bad on darker skin tones and we.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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