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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. According to BI Intelligence , Mobile Video advertising will grow at a CAGR of 76 per cent between 2013 and 2018, second only to Mobile display advertising. Team InMobi

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? SmartHub is about creating independent advertising solutions for businesses. White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise.

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