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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising.

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads. Read the full case study here.

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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

What is White Label ad exchange? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? SmartHub is about creating independent advertising solutions for businesses. What is a White Label ad exchange? VAST tags: for great media advertising. What does SmartHub do?

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