Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. Results The results of O2’s programmatic advertising campaign were impressive.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Pay-per-impression (PPM). Programmatic Display Advertising. Native advertising is sometimes referred to as sponsored advertisements.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

SEPTEMBER 30, 2022

This will convert into higher impression rates and, by extension, higher ad revenue. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions. Pre-Roll Ad Best Practices for Advertisers. Yes, we do mean literally.

Video Ads 66

Video Ads Conversion Rate Fill rate Ad network 66

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

AUGUST 8, 2023

A combination of native and catalog feed ad units was used, and both delivered impressive results. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. Key Results: The digital campaigns consistently achieved over 1 million impressions.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

AUGUST 1, 2023

5) It’s More Effective than Other Ad Types There’s a lot of data to support the effectiveness of the native advertising game. For example: Native ads generate more click-through rates than display advertising. This survey shows that these ads are more shareable than other display advertising types.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52