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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Can offer animated and interactive rich media content. Rewarded video ads don’t help with the Lifetime Value for the advertising party. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The best performing ads in the advertising world are rich media ads.

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“Keep Your Hat On, It’s Going to Be a Wild Ride:” Looking to the Future of CTV

MNTN

Generating a lot of video ads—or TV ads—has a different set of challenges as generating a lot of rich media for display advertising.” Soghaier noted that as more advertisers flock to CTV this mentality shift has been difficult for some– but new technology is providing the solutions. “To

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Mobile First Creative Best Practices

InMobi

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. It is no surprise then that mobile has become a core component of every media planners strategy. are used to build the rich media creatives.

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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? Playable ads are a type of rich media ads.

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Story-Telling with Mobile Video in India

InMobi

In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.