PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. It’s time for us to start looking longer-term and to plan for data signal sustainability.

Audience 85

Audience Direct Data Cookies Advertising 85

Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. as the popular means of connecting a TV to streaming services, and smart TV makers are becoming more powerful players in the overall CTV platform market. CTV market.

Manufacturing 58

Manufacturing Demand Side Platform Agency Fashion 58

Media Math

MAY 23, 2022

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. What marketers want. What marketers are seeking from the advertising ecosystem is pretty simple yet thus far elusive to achieve at scale: performance. How do you bring both sides closer together again?

Marketing 52

Marketing Viewability Impressions Direct Data 52

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

ROI 121

ROI Machine Learning Conversion Rate GDPR 121

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Reach : The number of unique viewers exposed to the ad. Are Amazon Ads Programmatic?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 120

Marketing Manufacturing Communications Healthcare 120