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Future of TV Briefing: Smart TV makers seek to steal the screen

Digiday

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. as the popular means of connecting a TV to streaming services, and smart TV makers are becoming more powerful players in the overall CTV platform market. CTV market.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. This all takes place in the time it takes for a web page to load.

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How MediaMath is Helping Indian Marketers Drive Performance Through Transparency

Media Math

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. What marketers want. What marketers are seeking from the advertising ecosystem is pretty simple yet thus far elusive to achieve at scale: performance. How do you bring both sides closer together again?