MNTN
MARCH 19, 2024
It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive. Reach : The number of unique viewers exposed to the ad.
Digiday
JANUARY 10, 2023
Roku is also likely able to collect more data about what people watch on a smart TV owned by the company — such as programming piped in through a traditional TV set-top box — vs. what it has access to via its CTV devices, and that expanded data set could help the company when selling ads on its platform. .
Media Math
MAY 23, 2022
Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. Unlike media, where the ads are served on the website, with data, the ads are served on an external network of websites and applications. How do you bring both sides closer together again?
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