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What is Native Advertising?

Basis

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

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Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative

Marketing Tech News

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Adform continues to champion sustainable advertising as a key component of its. Adform continues to champion sustainable advertising as a key component of its.

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What is Native Advertising?

Basis

In many ways, native advertising is the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns—so much so that US native ad spend accounted for almost 60% of total display ad spending last year.

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Yahoo Buys 25 Percent Stake in Taboola

VideoWeek

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

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Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Lemonads

However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs). What are Native DSPs?

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Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

Digiday

For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites.