Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

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VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. “They’re now really just sources of demand, and publishers like the exchanges which bring them the most demand.”

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Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. The rise of header bidding made sure of that.

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Automatad Inc.

NOVEMBER 8, 2023

Advertisers could be brands, service providers, and performance marketers. In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. Pricing Negotiated Negotiated Fixed How Does it Work?

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Automatad Inc.

NOVEMBER 20, 2023

For instance, the popular marketplace in Canada called Kijiji is a successful market leader in preferred deals. The selected advertiser is fixed and cannot be changed once you send the deal for the first time* Select the buyer to negotiate, the buyer from outside of the ad manager, which represents the demand-side platform.

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InMobi

MAY 6, 2019

This is all fine and good, but what’s the foundation of everything marketers and advertisers do and care about? There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! That’s right: real, live people like you and me.

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InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Monetize More

JUNE 13, 2023

As a result, they may allocate fewer funds to advertising initiatives to align with the diminished consumer demand. Moreover, the evolving business landscape and the emergence of new marketing channels and strategies have further impacted advertising budgets.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)? publishers).

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Ad Monsters

MAY 16, 2022

The main players to consider for SPO analysis are the sellers, the exchanges, and the demand-side platforms (DSPs). Starting with the seller, or app publisher in mobile, each app needs to evaluate and prioritize many sources of demand to optimize its yield. Understanding the Key Players in SPO.

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Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google Ad Manager 360. Automated Reporting.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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MNTN

MARCH 18, 2024

This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements. DSPs represent the interests of advertisers in the RTB process.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). What Is an Ad Exchange?

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Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Marketing & Data Services : Wunderman, web.com , Reprise Media. Creative Optimization. Tag management.

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InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. billion mobile gamers globally and with an in-game advertising market expected to grow by almost 20% by 2024, it is imperative for gaming publishers to start collaborating with the right bidding partners. are being passed in the bid requests.

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 15) Do They Offer In-App Header Bidding?

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Digiday

JULY 17, 2022

Under fire from regulatory authorities in multiple geographies, the internet’s biggest names such as Alphabet, Amazon, Apple, and Meta are now posed with more profound challenges than the private markets have ever dealt them. We have experience with the same remedies in other exchange markets. Google grievances.

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PubMatic

AUGUST 2, 2022

The answer lies in wrapper solutions, like PubMatic’s Identity Hub , that work in a similar way to header bidding wrappers whereby they manage multiple ID solutions from a single interface. Let’s take a look at the key benefits: Automated Adaptation.

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Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. and CTV video ads.

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Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . This was probably the first most memorable DTC marketing campaign implemented by a large company in the 1990s.

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Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Connects to multiple demand partners and improves app performance. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. OpenX OpenX is an independent programmatic ad platform that operates as a supply-side platform (SSP) as well.

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. Metrics Metrics are the strongest weapon of all marketers and people who have anything to do with advertising.

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Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. OpenX OpenX is an independent programmatic ad platform that operates as a supply-side platform (SSP) as well.

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Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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InMobi

JANUARY 17, 2019

GET REPORT Here are four data-driven case studies highlighting how app publishers, brands and demand-side platforms (DSPs) have benefitted from in-app programmatic buying. market and grow a whopping 500 percent between the second and third quarters of 2018. How did they do this? So how does this work?

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Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers).

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Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

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Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Top 15 Display Ad Networks for Publishers.

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