Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech

JANUARY 11, 2022

But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Retooling a marketing strategy during the recovery. Investing in marketing technology. Launching Ireland on IMAX.

Marketing 89

Marketing Data Management Platform Retargeting Media 89

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. CPGs and third-party audiences.

ROI 90

ROI Control Group Audience Cookies 90

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Provide companies with more control over their data and the media-buying process.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97