Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

OCTOBER 25, 2022

Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JANUARY 4, 2023

Industry-leading Provider of eCommerce Data and Content Optimization Bolsters Leadership Team with CEO Experienced in Growing and Managing Large Technology Companies. “Under Paul’s leadership, Syndigo established itself as a market leader in a new category of content optimization for eCommerce. .”

eCommerce 77

eCommerce Retail MarTech Marketing 77

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

SEPTEMBER 6, 2023

Many things are possible, but implementation depends on how frequently the data is updated and how quickly the activation can be orchestrated. Dig deeper: How connecting customer data drives personalized experiences Ecommerce Many real-time use cases involve online stores. But credit card fraud isn’t the only fraud.

eCommerce 112

eCommerce Data Management Platform Shipping MarTech 112

Clearcode

MARCH 15, 2023

Current trends in the AdTech and MarTech industries are emphasizing the importance of zero-party data. Brands, publishers, and agencies include various data acquisition scenarios in their marketing strategies to obtain more zero-party data. How Is Third-Party Data Created?

GDPR 52

GDPR Audience Cookies eCommerce 52

Martech Series

JUNE 6, 2022

Beyond ecommerce, lack of trust impacts every organization providing any type of online service, from product reviews and reservations to dating, classified ads and streaming services. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. For example, U.S.

Machine Learning 91

Machine Learning eCommerce Retail MarTech 91