Martech
JULY 31, 2024
At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.
Martech
JANUARY 9, 2025
Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.
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Martech
JANUARY 22, 2025
For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. Walmart Sponsored Products.
Clearcode
DECEMBER 2, 2024
Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.
Martech
SEPTEMBER 10, 2024
Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. The team saved 1,300 hours simply by automating campaign setup!
Digiday
MAY 5, 2025
Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space. Its a push for more control in the retail media ecosystem.
Marketing Dive
JUNE 30, 2025
The latter effort, “All of the Above,” is the retailer's first work with ad agency Anomaly. The first effort, “Hey Mom, I’m at Target,” is tailored to the collegiate set and stars young content creators, a first for the retailer. You can unsubscribe at anytime. Sign up A valid email address is required.
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