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Second quarter saw slowing ad spend on most platforms

Martech

At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.

CPM 121
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Advertisers push to standardize real-time auctions in retail media

Digiday

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space. Its a push for more control in the retail media ecosystem.

Retail 76
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AI-powered martech news and releases: January 9

Martech

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

MarTech 116
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An Introduction to Retail Media & DOOH: Interview with Connect73

Clearcode

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52
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How DoorDash is evolving its retail media arm as ad revenue grows

Marketing Dive

Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of offsite ads for retail media networks that are reaching fresh levels of maturity and grappling more with limited on-platform inventory.

Retail 62
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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. Walmart Sponsored Products.

CPM 116
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Amazon delivers reporting for live shoppable streaming video

Marketing Dive

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 109