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At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.
Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space. Its a push for more control in the retail media ecosystem.
Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.
Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.
Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of offsite ads for retail media networks that are reaching fresh levels of maturity and grappling more with limited on-platform inventory.
For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. Walmart Sponsored Products.
Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?
With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.
CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.
Amid the chatter surrounding the Bezos-Sanchez wedding in Venice, Italy, the retailer threw a $10,000 event for high school sweethearts in Venice, California on June 25. The push follows the retailer’s recent launch of a multistep marketing campaign around a new brand positioning. In 2024, the average cost of a wedding was $33,000.
Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.
Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. The team saved 1,300 hours simply by automating campaign setup!
What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?
While currently dedicated to gaming brands, Samsung Ads plans to expand the Mobile Conversion product to additional verticals including travel, QSR, financial services, retail and media and entertainment. 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?
With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?
With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?
The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18
Wendy’s and 7-Eleven will serve as exclusive retail partners as Powerade doubles down on Gen Z outreach. In addition to retail offerings, a zero-sugar version of the drink will be available exclusively at Wendy’s. Dive Insight: Powerade is leaning into user generated content for the promotion of its Xtra Sour line. Starting Aug.
The latter effort, “All of the Above,” is the retailer's first work with ad agency Anomaly. The first effort, “Hey Mom, I’m at Target,” is tailored to the collegiate set and stars young content creators, a first for the retailer. You can unsubscribe at anytime. Sign up A valid email address is required.
Most Popular Lowe’s launches creator network to build bonds with millennials, Gen Z Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign Publicis deepens AI transformation services with help from Nvidia Walmart challenges consumer perceptions with ‘Who Knew?’ By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.
By Michael Brady Explore About Editorial Team Contact Us Newsletter Purchase Licensing Rights Press Releases What Were Reading CPM Calculator Reach our audience Advertising Post a press release Promote an event Related Publications Retail Dive Social Media Today Industry Dive is an Informa TechTarget business. Can Amazon win them over?
Walmart announced its plans to buy smart TV maker Vizio , driving the retailer deep into the world of retail data-driven CTV advertising. From an advertiser standpoint, making the most of the converged TV landscape could involve partnering directly with major retailers that are offering CTV advertising solutions out of the box.
When Dollar General began building out its retail media network a few years ago, the discount retailer made a surprising realization: There was a disconnect between the audiences it was reaching and where its customers lived. How does Dollar General’s retail media network fit into the company’s overall marketing strategy?
Dive Insight: The promotion of Gomez and Bhatia’s expanded role come as Fabletics looks to accelerate its retail operations. Both Bhatia and Gomez report to Adam Goldenberg, co-founder and CEO of Fabletics. The company is currently on track to exceed $1 billion in revenue this year and plans to expand its fleet beyond its current 100 stores.
Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.
Consider: Open Market Media Buy In an open market programmatic buy, advertisers aim to reach their target audience for a set CPM. Commerce and Retail Media Finally, let’s not neglect the immense impact that the growth of commerce and retail media platforms is having on the programmatic industry.
Most Popular Lowe’s launches creator network to build bonds with millennials, Gen Z Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign Publicis deepens AI transformation services with help from Nvidia Walmart challenges consumer perceptions with ‘Who Knew?’ By Chris Kelly • April 24, 2024 Latest in Creative E.l.f.
At the same time, retailers are trying to answer Amazon with retail media – first as a revenue channel in itself, but also as a way to move their own advertising from CPM towards Cost Per Click or even simply a revenue commission on successful sale outcomes.” ” As mentioned, economics will also be key.
By Michael Brady Explore About Editorial Team Contact Us Newsletter Purchase Licensing Rights Press Releases What Were Reading CPM Calculator Reach our audience Advertising Post a press release Promote an event Related Publications Retail Dive Social Media Today Industry Dive is an Informa TechTarget business. or its subsidiaries.
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