What is vCPM? Time for Publishers to Care About Ad Viewability
Automatad Inc.
MARCH 20, 2024
CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI.
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