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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Higher fill rates increase your ad revenue and yield.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Higher fill rates increase your ad revenue and yield.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. These advertisers bid in real-time at or above the fixed CPM price.

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. What Is Video Advertising?

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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

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Programmatic Video Advertising: A Deep Dive Into Efficiency

Automatad Inc.

Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.