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Google AdSense Updates: Revenue-share Structure and Moving to CPM

Automatad Inc.

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52
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Google Adsense Updates: Revenue-share Structure and Moving to CPM

Automatad Inc.

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52
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Ad Networks vs Ad Exchanges | What makes more money in 2023?

Monetize More

The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit. Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold.

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Publishers traditionally prioritized impressions based on historical performance data from demand sources. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.

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Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Ad Monsters

Shoppable online advertising is evolving beyond static banners and pop-ups. Commerce Media: Linking Impressions with Conversions Commerce media is a powerful way for advertisers to drive conversions and sales by closing the loop between advertising impressions and commerce transactions.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). the highest offer) is awarded the ad impression. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid. The winning bid (i.e., Outstream Video Ads.

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. What is vCPM, and How Does It Relate to Viewability?