Monetize More
MAY 12, 2022
Header bidding is all the rage in the publishing world right now. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. Publishers can easily control and manage multiple bidding scenarios via Prebid.js Bid Filtering: Allow/Block bidders.
Monetize More
MAY 23, 2022
Neste momento, o header bidding está em alta no mundo editorial. A Prebid lançou uma nova extensão de header bidding para o Chrome, que promete facilitar a vida dos editores. Enquanto isso, se você estiver enfrentando problemas com o header bidding do seu site, certifique-se de baixar o PubGuru Ad Inspector (PGAI).
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Automatad Inc.
NOVEMBER 23, 2023
Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.
Adtelligent
JULY 1, 2020
Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite. How to work with multiple IDs is a question.
Automatad Inc.
FEBRUARY 22, 2022
Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.
Brid.tv
DECEMBER 21, 2022
What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.
Brid.tv
JUNE 26, 2023
There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.
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