What is vCPM? Time for Publishers to Care About Ad Viewability
Automatad Inc.
MARCH 20, 2024
CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Higher fill rates increase your ad revenue and yield.
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