CPM, Fill rate and Mobile Ads

RPM vs CPM

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM ads differ from CPC ads.

CPM

CPM Fill rate Impressions CPC

The Basics of Mobile Ad Mediation [VIDEO]

InMobi

AUGUST 15, 2018

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue.

Mobile Ads

Mobile Ads Fill rate Ad Server CPM

ViewLift Deploys Advanced Ads Solutions for Customers

Martech Series

NOVEMBER 18, 2022

Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Powerful CPM building. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.

Fill rate

Fill rate CPM eCommerce Ad Space

Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network

Ad network Fill rate Banner CPM

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

The Mobile Advertising Ecosystem Explained Benefits of In-App Advertising Drawbacks of In-App Advertising In-App Advertising vs. In-App Purchases How Much Does In-App Advertising Cost? CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? So what does the process of mobile advertising actually look like?

Advertising

Advertising CPM Mobile Ads CPC

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

Ad network

Ad network Mobile Ads Header Bidding CPM

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. What is a mobile ad network? Demographic Location.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

A Complete Guide to Mobile Game Monetization

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In other words, when the ad is served 1000 times, the publisher gets an X amount of money.

Non-Profit

Non-Profit Video Ads Ad Inventory Fill rate

Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

InMobi

JULY 24, 2019

He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition. You're adding more ad networks here.

Header Bidding

Header Bidding CPM Ad network Fill rate

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate

Fill rate Header Bidding Banner Click Through Rate

3 Key Pillars of Ad Ops [VIDEO]

InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

Ad Ops

Ad Ops A/B Testing Header Bidding Fill rate

Seven Reasons Why You Shouldn't Ignore Mobile Ad Mediation

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads

Mobile Ads Fill rate Header Bidding Ad network

What is ad mediation?

Monetize More

AUGUST 10, 2022

Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory. Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. What can ad mediation do?

Fill rate

Fill rate CPM Ad network Ad Inventory

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

JULY 8, 2022

A unified auction environment allows all demand sources (server-side programmatic demand sources & client-side SDK mobile ad networks) to fight for each ad impression simultaneously. Increased ad revenue with increased demand since all server & client-side demand sources are treated the same.

Header Bidding

Header Bidding Fill rate Ad Server CPM

Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange

Ad Exchange Ad Inventory Fill rate Ad network

AdTech Trends

RPM vs CPM

The Basics of Mobile Ad Mediation [VIDEO]

Trending Sources

ViewLift Deploys Advanced Ads Solutions for Customers

Top 10 Interstitial Ad Networks for Publishers [2022]

The Ultimate Guide to In-App Advertising for Publishers

20 Best Mobile Ad Networks for Publishers and App Developers

The Best Mobile Ad Networks For 2023

A Complete Guide to Mobile Game Monetization

Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

3 Key Pillars of Ad Ops [VIDEO]

Seven Reasons Why You Shouldn't Ignore Mobile Ad Mediation

What is ad mediation?

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

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