Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. While impressions, clicks, and sessions still have a role, CMOs should focus on indicators that demonstrate strategic contribution.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) LinkedIn’s CPC averages between $2-$7. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. Demand Sage ) LinkedIn’s CPC averages between $2-$7. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 29, 2025

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Microsoft Advertising’s key advantages include: Less competition : Fewer advertisers competing for impressions leads to lower cost per clicks (CPCs) and better ad positions.

Media 52

Media ROI CPC CPA 52

Lemonads

JUNE 16, 2021

According to the network, MegaPush members can take advantage of more than 5 billion impressions, 450 real unique subscribers, and 35 million clicks daily, making it one of the most comprehensive platforms available to affiliates around the world.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few. In this bidding model, affiliates are charged for every 1000 impressions each ad generates.

Affiliates 52

Affiliates Ad network CPC CPM 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. In programmatic advertising, each ad impression is tracked and reported in real time.

Agency 52

Agency Advertising Retargeting Conversion 52

Basis

MAY 8, 2025

The industries most likely to surface AIOs have fluctuated over time, but searches related to healthcare, B2B technology, and education have had some of the highest likelihoods to date. This is likely why queries related to healthcare, B2B, and education are more likely to surface AIOs, as many of these searches are informational.

Click Through Rate 77

Click Through Rate Advertising CPC Healthcare 77