Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best In-Store Technology Nexite Salesfloor Clienteling – Sell Virtually Volumental XY Retail & ISAIA – Omnichannel Solutions.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Digiday

OCTOBER 19, 2022

We have a handful of travel clients, retail clients, entertainment, those have been significantly up. Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. It’s hard to say.

Agency 65

Agency Media Retail Entertainment 65

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. Pinterest and Tesco Form Retail Media Partnership Social company Pinterest has formed a media partnership with Tesco Media and Insight Platform, the supermarket’s retail media arm.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

FEBRUARY 1, 2024

Machine learning algorithms analyze massive sets of first-party data and can surface actionable insights to enhance segmentation and personalization. This is especially important given that 2024 ushers the final death of third-party cookies. Meta platforms drive the highest ROI, per HubSpot’s Marketing Trends report.

Media 140

Media Marketing Audience Machine Learning 140

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. But this model also relies on third-party cookies to deliver the information. The CMO of a global retail chain wants to understand what paid media channels contribute to the highest-value customers.

Marketing 99

Marketing Machine Learning Conversion Cookies 99

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 65

Marketing Retail Ad Targeting Conversion 65

Martech

FEBRUARY 11, 2022

AI tools are all the rage in marketing circles today, and for good reason – their machine learning capabilities can help brands provide highly personalized experiences to their customers. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Artificial intelligence solutions.

Marketing 117

Marketing Machine Learning Audience MarTech 117