Single Grain

JULY 10, 2025

Companies implementing edge CRO analytics report 15-40x faster data processing and 75% reduction in data transfer costs , while maintaining the 223% average ROI that CRO technologies typically deliver. These metrics ensure the technical implementation delivers measurable business value.

A/B Testing 52

A/B Testing Conversion Rate Conversion GDPR 52

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. GDPR, CCPA), is limiting marketers ability to target audiences with precision.

Media 59

Media SEO Marketing Healthcare 59

Advendio

APRIL 14, 2025

Several factors drive this surge: First-party data advantage: With third-party cookie deprecation, advertisers seek direct access to retailer-owned shopper data. Performance-driven advertising: Retail media offers measurable outcomes tied to sales, making it a high-ROI channel.

Retail 52

Retail Ad Inventory Cookies ROI 52

Single Grain

APRIL 29, 2025

Better compliance : With regulations like GDPR and CCPA becoming stricter, zero-party data provides a consent-based approach to personalization. Many customers are reluctant to share their data and brands still rely on cookies Here’s how to address the most common obstacles. What Exactly Is Zero-Party Data?

Conversion Rate 52

Conversion Rate Conversion Click Through Rate Cookies 52

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Adaptability to a Cookie-less World : The digital world is gradually moving away from cookies due to privacy concerns.

ROI 98

ROI A/B Testing Marketing SEO 98

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 83

Cookies Marketing Demand Side Platform Ad Server 83

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Marketing 135

Marketing Cookies GDPR MarTech 135

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Increased marketing ROI.

Cookies 117

Cookies Mobile Ads GDPR MarTech 117

AdExchanger

JULY 11, 2022

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward.

Cookies 104

Cookies ROI Advertising GDPR 104

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. Jurisdictions around the world have begun implementing strict privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States.

Cookies 52

Cookies Audience GDPR Food 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 122

Cookies GDPR Mobile Ads Ad Tech 122

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 86

Ad Tech GDPR Demand Side Platform Conversion 86

Single Grain

JULY 21, 2021

The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. Although Consent Mode’s main goal is to keep websites GDPR-compliant, it generated a new problem for marketers. Just click the orange button! ??.

Conversion 111

Conversion CPA GDPR SEO 111

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. Consumer privacy.

Conversion Rate 126

Conversion Rate Cookies A/B Testing MarTech 126

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. Budget: How much it will cost versus the ROI you’ll be able to extract. The post How to Build a MarTech Stack to Maximize Your Business’ ROI appeared first on Single Grain.

ROI 52

ROI MarTech SEO Machine Learning 52

Media Math

JUNE 7, 2022

We help procure, grow, and connect your first-party data to deliver personalization across the total customer experience without relying on third-party cookies. We drive consistent 30% efficiency gains in targeting and 20% ROI improvements. As third-party cookies fade, first-party identity is paramount. The future of identity.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Martech

JUNE 13, 2022

Here are just a few to consider: Data privacy and cookies. Legislation like GDPR continue to create more obstacles towards the transparency and tracking required for attribution to succeed. Investing in optimization is essential, delivers an immediate ROI, and can often quell any need or appetite for full-scale attribution.

Marketing 114

Marketing GDPR Cookies ROI 114

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

Advertising 69

Advertising Cookies CPM Shipping 69

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Martech

JUNE 20, 2023

This creates process issues for things like GDPR- and CCPA-related requests. Considerations around the deletion of third-party cookies, the need for real-time use cases and connectivity to the existing martech stack must be considered. Packaged CDPs often recreate key aspects of customer data in a CDP-managed environment.

Machine Learning 107

Machine Learning MarTech GDPR Audience 107

Martech

MARCH 22, 2022

Email serves up first-party data : The email address is the epitome of data given by the consumer instead of inferred from a third-party cookie. Different studies have estimated email’s ROI from $35 to $42 for every dollar spent – most recently, Litmus calculated that ROI at $36. However, email generally comes in at No.

Marketing 124

Marketing Communications ROI Audience 124

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies A/B Testing Click Through Rate 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Martech

FEBRUARY 24, 2022

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance. CallSource.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

FEBRUARY 11, 2022

Information such as customers’ shopping history, location, buying behavior, and other personal data is more protected than ever due to the advent of consumer privacy legislation such as the GDPR and CCPA. It just means that brands must practice proper data compliance to collect it.

Marketing 124

Marketing Machine Learning Audience MarTech 124

Single Grain

AUGUST 3, 2023

This way, you can use programmatic ad spend to stay on budget while making your ROI. In response, countries globally have created privacy laws, such as Europe’s GDPR. Advertisers and marketers can’t collect consumer data using traditional methods like third-party cookies. How is this affecting the marketing industry?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Clearcode

JANUARY 18, 2022

Create a repository of GDPR consent decisions. To be more specific, a CDP collects both device-level data (cookie IDs, device IDs and IP address) and personal data (e.g. To cut down the time it takes to reach your customers on the channels they prefer and greatly increase your ROI. Provide better customer support.

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

OCTOBER 13, 2023

Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. The tool will become generally available in Google Ads in early 2024.

Retail 97

Retail Agency Media Ad Tech 97

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. DMPs collect and analyze a substantial amount of cookie data to then allow the marketer to make more informed decisions of whom their target audience may be. That’s a lot of money!!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. This pillar integrates different tools and technologies to enhance campaign performance and efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

FEBRUARY 15, 2024

Customizable Privacy Settings: Allows users to customize their level of privacy and security, enabling features like automatic history clearing, cookie management, and more. Read our post Understanding Google’s Third-Party Cookies Phase-Out Extension to learn more. One such tool is Looker Studio (formerly Google Data Studio).

Marketing 52

Marketing SEO Non-Profit Fashion 52

Martech

NOVEMBER 15, 2021

These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We What’s more, giving consumers control can help improve ROI as well.

Cookies 114

Cookies GDPR MarTech ROI 114

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128