Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 128

Marketing Cookies Geo targeting First-Party Cookies 128

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. The vendors differ in the user-friendliness of their interfaces and the methods people use to do things like create segments, view profiles, etc.

Marketing 137

Marketing Machine Learning GDPR Healthcare 137

Paleo AdTech

DECEMBER 10, 2023

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 1, 2022

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Misunderstanding Around Cookieless Measurement Techniques.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52