Marketing Dive

JUNE 5, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0

Advertising

Marketing Dive

JUNE 4, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0 By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Pop-Up

Marketing Dive

JUNE 9, 2025

In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.

Agency

Marketing Dive

JUNE 12, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Entertainment

Marketing Dive

JUNE 9, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. ET Loyalty 2.0 or its subsidiaries.

Cookies

Marketing Dive

JULY 2, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 5, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0 By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Agency

Marketing Dive

JUNE 25, 2025

10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. By Chris Kelly • Dec. By Chris Kelly • Dec.

Pop-Up

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies

Marketing Dive

JUNE 26, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

Electronics

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies

Marketing Dive

JUNE 30, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams and Chris Kelly • Feb. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 16, 2025

It helps brands build more complete audience profiles, extend reach and resolve identities in a fragmented ecosystem—especially as traditional identifiers like third-party cookies decline in relevance. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 9, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 3, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies

Marketing Dive

JUNE 30, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sign up A valid email address is required.

Cookies

Marketing Dive

JUNE 17, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.

Marketing

Marketing Dive

JUNE 17, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams • July 30, 2024 Latest in Mobile TikTok brings expanded suite of generative AI ad tools to WPP, Adobe By Peter Adams E.l.f.

Retail

Marketing Dive

JUNE 17, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sign up A valid email address is required.

Cookies

Marketing Dive

JUNE 10, 2025

campaign By Jessica Deyo Explore About Editorial Team Contact Us Newsletter Purchase Licensing Rights Press Releases What Were Reading CPM Calculator Reach our audience Advertising Post a press release Promote an event Related Publications Retail Dive Social Media Today Industry Dive is an Informa TechTarget business. or its subsidiaries.

Retail

Marketing Dive

JUNE 16, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.

Retail

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Advertising

Marketing Dive

JUNE 25, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Chris Kelly • Dec.

Cookies

Marketing Dive

JUNE 23, 2025

Data as the building blocks of loyalty Loyalty programs have been a way for marketers to collect first-party data and prevent signal loss as third-party cookies lose their utility. The panel was moderated by Peter Adams, senior reporter at Marketing Dive. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Agency

Marketing Dive

JUNE 18, 2025

By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Advertising

Marketing Dive

JUNE 16, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams, Chris Kelly, Jessica Deyo and Sara Karlovitch • Jan. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Pop-Up

Marketing Dive

JUNE 17, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sign up A valid email address is required.

Cookies

Marketing Dive

JUNE 10, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 23, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Chris Kelly • Dec. 10, 2024 Michael M.

Cookies

Marketing Dive

JUNE 16, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 30, 2025

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 3, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sign up A valid email address is required.

Cookies

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Cookies

Marketing Dive

JUNE 11, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.

Cookies

Marketing Dive

JUNE 23, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. Squatch, valuing brand’s viral marketing to Gen Z men By Peter Adams How Liquid I.V.’s © 2025 TechTarget, Inc. or its subsidiaries.

Retail

Marketing Dive

JUNE 23, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. Squatch, valuing brand’s viral marketing to Gen Z men By Peter Adams How Liquid I.V.’s © 2025 TechTarget, Inc. or its subsidiaries.

Marketing

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Cookies