Remove Cookies Remove CPM Remove eCommerce
article thumbnail

WPP Media launches AI-driven tool to push beyond ID-based targeting

Marketing Dive

The declining influence of cookies is forcing marketers to seek alternative methods for measuring campaign success amid increased media fragmentation. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Sign up A valid email address is required. ET Loyalty 2.0

article thumbnail

Amazon delivers reporting for live shoppable streaming video

Marketing Dive

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Target is tackling back-to-school marketing with dual campaigns

Marketing Dive

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Keep up with the story.

article thumbnail

Sociable: Pinterest shares tips for aligning Pin listings with visual search

Marketing Dive

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

article thumbnail

DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.

article thumbnail

Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

article thumbnail

Coke brings personalized touch to Disney ‘Star Wars’ collaboration

Marketing Dive

By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.