Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 70

Retail Advertising Cookies Marketing 70

MNTN

FEBRUARY 9, 2024

We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. Spoiler alert: it’s not even close.

Advertising 98

Advertising Marketing Retargeting CPA 98

InMobi

MAY 27, 2020

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Tune in today to hear the full conversation ! And we can identify these CMOs by looking at the kind of work they are opening in front of us.

Fashion 52

Fashion Ad Tech Cookies Conversion 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As users browse various websites or apps, it will collect and analyze data in real time. The winning ad is instantly delivered to the user as a tailored display or video ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

NOVEMBER 10, 2020

In this post, we’re going to discuss everything you need to know about phygital marketing and how to create a strategy for your business. This is the practice of having a single, personalized user experience across all channels and devices. In other words: Online or offline? This is actually a trick question. ????

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Single Grain

NOVEMBER 28, 2023

When you think of the different ways people are using tools like Bard to answer their questions, there’s always a likelihood that Bard will refer to topically authoritative brands that support its response to the user’s prompt. It essentially takes information from Google and presents in a more conversational way.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126