Martech

DECEMBER 14, 2022

Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.

First-Party Cookies 115

First-Party Cookies Cookies Retargeting A/B Testing 115

Martech

MAY 8, 2024

Examples of third-party cookie utilization include ad retargeting, tracking pixels to determine how potential customers interact with your content, multitouch attribution and live chat functionalities that look to enhance user experience on your website.

Cookies 119

Cookies First-Party Cookies Retargeting Conversion 119

Smart-Hub

APRIL 1, 2024

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Single Grain

JUNE 16, 2023

Google Ads have an average conversion rate of 4.40%. With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JANUARY 15, 2024

These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52