Martech Series

AUGUST 31, 2022

By utilizing Aki’s personalization tactics on mobile, the Primal Kitchen brand has seen impressive results with past campaigns, including generating conversions at key retail partners. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Retail 73

Retail Electronics MarTech ROI 73

Martech

OCTOBER 20, 2023

Gene De Libero’s martech journey has been a wild ride. And he’s a frequent contributor to MarTech. Synthesizer patches and conversation — ways to stay connected. I was applying all that learning in martech and got a gig at NYU as an adjunct, developing their first digital marketing program.

Education 101

Education Agency Electronics MarTech 101

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. I’d say we’re seeing a shift in the way in which we interact with customers and the conversations we’re having. Virtual event, courtesy of Panasonic.

Food 108

Food A/B Testing Conversion Electronics 108

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. This year feels like a tremendous roller coaster ride. Microsoft pays $19.7

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Single Grain

APRIL 4, 2022

Marketing analytics is significantly becoming a vital element of the total marketing expenditure, growing its market share at an impressive rate: By 2031, the market valuation of digital analytics is expected to reach up to $27.2 Conversion optimization services. Conversion optimization services. Conversion rate optimization.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145