MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. This results in higher conversion rates and a stronger return on investment for B2B marketers. B2B Programmatic Advertising Platforms Every advertising process involves a buyer and a seller.

Advertising

MNTN

JANUARY 6, 2025

You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement? Which OTT device is driving more view-through conversions? Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience.

Advertising

illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech

Ad Monsters

JULY 10, 2025

Those bids flow through Google’s demand-side platform into Google’s ad exchange, where they compete in auctions run by Google’s publisher ad server. These conversations are already happening. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.

Ad Server

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Want a Closer Look? appeared first on MNTN.

Ad Inventory

Single Grain

JULY 6, 2025

The technology stack consists of three critical components: Supply-side platforms (SSPs) where media owners list digital billboards and screen inventory. Demand-side platforms (DSPs) that enable advertisers to bid on inventory using sophisticated audience parameters.

ROI

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. billion. .”

Ad Tech

InMobi

MARCH 11, 2025

With support from partners (like a full-service DSP), they use AI-driven insights and personalize outreach efforts to reduce churn and maximize conversions. They ensure brands connect with users across third-party apps and owned platforms, amplifying reach and interaction.

Agency

MNTN

JANUARY 22, 2025

This precision targeting improves relevance, reduces wasted impressions, and increases conversions. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs).

Ad Exchange

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the advertising industry is slowly but surely moving towards a privacy-first model.

Advertising

VideoWeek

JUNE 15, 2025

platform as a “storefront for the Magnites and TripleLifts of the world to see if they want to explore white labelling us or not.” “Then they can actually upsell them once they have the conversation started. “Zuck stole my thunder with that announcement,” jokes Moffie.

Agency

VideoWeek

JUNE 20, 2025

Netflix Makes Inventory Available on Yahoo DSP Netflix is partnering with Yahoo to make its inventory available through demand-side platform Yahoo DSP. We get more traffic from our socials, we get a ton of traffic from Reddit, we are in a lot of conversations in Reddit,” she added. Read more on VideoWeek.

Demand Side Platform

VideoWeek

AUGUST 1, 2025

The business has invested heavily in AI tools for advertisers, including Reddit Insights, which spots trends and real-time insights to inform campaign strategies, and Conversation Summary Add-ons, which incorporates Reddit user discussions in ads. The results showed that 93 percent of total revenues come from advertising.

Ad Tech

VideoWeek

JULY 25, 2025

Viant Delivers Content-Level Targeting on LG Smart TV Inventory CTV ad tech firm Viant has partnered with LG Ad Solutions, to make LG’s smart TV inventory available through Viant’s demand-side platform (DSP).

Media

VideoWeek

JUNE 30, 2025

” Vistar is looking to bring programmatic buyers to the channel by offering a full suite of ad tech products, including a demand-side platform (DSP), supply-side platform (SSP) and ad server, as well as software solutions for DOOH players and a creative studio for design purposes.

Media

Marketing Dive

JUNE 18, 2025

Early tests of the integration, which is run through Amazon’s demand-side platform (DSP), helped advertisers reach 40% more unique viewers without altering their budgets while reducing ad redundancy by 30%. CTV ad spending is expected by eMarketer to grow 16.8% in 2025 to hit $33.48 Roku leads the CTV device market in the U.S.

Advertising

MNTN

JANUARY 16, 2025

There are demand-side platforms (DSPs) whose ad-buying software allows you to target third-party audience segments in a campaign while you place bidsbut they often charge for the privilege. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Want a Closer Look?

Advertising

VideoWeek

JUNE 13, 2025

The Trade Desk Launches AI-Driven Deal Management Tool The Trade Desk, a demand-side platform (DSP), has upgraded its AI platform Kokai with ‘Deal Desk’, a new tool allowing advertisers to manage their one-to-one deals and upfront commitments with publishers. Data Conversations breaks the mould.

Media

Digiday

JANUARY 7, 2025

Its a positioning it hopes will differentiate it from rival demand-side platforms, such as The Trade Desk, claiming its approach can help simplify the growing complexity of the programmatic ecosystem.

Demand Side Platform

VideoWeek

DECEMBER 6, 2024

Channel 4 Signs Up StackAdapt for Private Marketplace Sales Channel 4 this week announced a new partnership with demand-side platform StackAdapt, which gives the latter access to Channel 4’s inventory for programmatic buys. Read more on VideoWeek.

Advertising

Single Grain

APRIL 29, 2025

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Results: Campaigns reported lower average CPCs, higher conversion rates for B2B and high-intent segments, and overall improved ROI due to reduced competition compared to Google Ads.

Media

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. Programmatic buying gives a “real-time rate,” she said.

Demand Side Platform

Ad Ops Hero

JANUARY 27, 2021

It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

Demand Side Platform

SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.

Demand Side Platform

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

Demand Side Platform

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC

Digiday

FEBRUARY 19, 2024

So much so, in fact, that the ad tech, known as a demand-side platform, has become a focal point of conversations Amazon ad execs have had with advertisers in recent weeks about buying ads on Prime Video. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days.

Ad Tech

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on. Processing.Please wait. Growing audience.

Geo targeting

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. You will need to continually evaluate metrics clicks, conversions, lead quality, etc.

Demand Side Platform

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Different advertising platforms use different methods of tracking conversions, which leads to discrepancies. Or so you hope.

Advertising

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.

Ad Targeting

The Ad Tech Blog

JUNE 1, 2024

Personalization engines are crucial for identity resolution, helping advertisers create a unified view of the user across different platforms. Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. How does AI personalize ads? What are the benefits of AI-driven personalization?

Machine Learning

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. This ensures that ads are delivered to the right people, which increases the likelihood of conversion. hovering, expanding).

Advertising