What are Online Advertising Metrics and KPIs
Ad Ops Hero
JANUARY 25, 2021
The cost includes media cost, agency cost, creative cost, etc. Conversions: It defines number of actions taken after clicking on the ad. CPC (Cost Per Click) : It is a cost that advertiser needs to pay per click for publisher. The advertisers may prefer to run a CPC model to attract the users if there are any events.
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