Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing 52

Marketing ROI Cookies GDPR 52

Single Grain

JULY 10, 2025

While traditional conversion rate optimization tools struggle with cloud-based latency, a new approach is reshaping how marketing teams capture and act on behavioral data in real-time. This round-trip journey typically takes 300-800 milliseconds, creating a gap where conversion opportunities are lost.

A/B Testing 52

A/B Testing Conversion Rate Conversion GDPR 52

Martech

JUNE 21, 2023

UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. Bounce rate Sessions lasting less than 10 seconds with no conversion events and only one screen view. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Cookies 145

Cookies GDPR MarTech Conversion 145

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights. AdTech Trends.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech

NOVEMBER 10, 2023

The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

Cookies 122

Cookies GDPR Conversion MarTech 122

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Single Grain

JULY 21, 2021

Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g., driving sales at a target CPA) while increasing their reach and conversion value beyond traditional keyword-based search campaigns. Trend #5: Conversion Modeling via Consent Mode.

Conversion 111

Conversion CPA GDPR SEO 111

illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies. Google Analytics now has the ability to combine observed data and unobserved data.

Machine Learning 122

Machine Learning Cookies eCommerce Conversion 122

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data. Improving conversion rates requires a data-driven approach.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Martech

JANUARY 19, 2024

Dig deeper: Alternatives to third-party cookies: The state of play Next steps. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. What is EU UCP? This policy mandates marketers using Google for advertising to obtain and respect end users’ consent.

Advertising 106

Advertising Cookies GDPR Communications 106

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Martech

MARCH 21, 2023

Because large portions of the data DMPs collect are anonymous (via cookies and IP addresses, for example), marketers get the 10,000-foot view and create generalized audience profiles. In an online environment without third-party cookies, many believe that DMPs are becoming redundant — with marketers increasingly turning to CDPs.

Data Management Platform 102

Data Management Platform Cookies GDPR Machine Learning 102

Martech Series

FEBRUARY 2, 2023

By understanding their needs and interests, you can target them with relevant and compelling messaging, increasing the likelihood of conversion. This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Ad Monsters

AUGUST 9, 2024

Especially in a more globalized marketplace, brands need to conform to international regulations, including GDPR, CCPA, and many more, which can limit the amount and type of consumer data they can collect. This is all leading to the eventual depreciation of third-party cookies.

Advertising 105

Advertising Cookies GDPR Conversion 105

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 87

Ad Tech GDPR Demand Side Platform Conversion 87

Basis

NOVEMBER 8, 2023

To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.

Cookies 98

Cookies GDPR Audience Advertising 98

Basis

JANUARY 22, 2023

When someone ends up on a company’s website, an unobtrusive piece of code (often referred to as a tracking pixel) sends a string of text (otherwise known as a cookie) from a web server to the user’s browser. For years, third-party cookies have been the bedrock of retargeting, but they are slowly and surely fading from view.

Retargeting 98

Retargeting Cookies Brand Awareness GDPR 98

Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 13, 2025

While third-party cookies are being phased out and privacy regulations are tightening, smart marketers are discovering that the most valuable data isn’t what you can scrape from the surface. Zero-party data collection methods must comply with privacy laws, such as the GDPR and CCPA. This isn’t marketing magic.

Click Through Rate 52

Click Through Rate GDPR Communications Conversion Rate 52

Martech

MARCH 27, 2023

Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Still today, 75% of marketers rely on third-party cookies.

Marketing 25

Marketing ROI Cookies Conversion Rate 25

Digital Ad Blog

MAY 26, 2025

Conversion paths are fragmented. Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g., GDPR, CCPA), is limiting marketers ability to target audiences with precision. Cross-channel attribution is complex.

Media 59

Media SEO Marketing Healthcare 59

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 120

Cookies GDPR Mobile Ads Ad Tech 120

Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. These product expansions come during an opportune moment with digital consumer privacy becoming a mainstream conversation. Does Google Analytics Violate GDPR? violate the GDPR. AdTech and Consumer Trends. Ad-supported Media Share in 2022.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. “If you own your first-party data and comply with regulations like GDPR and CCPA, you will be able to monetize your data, and that’s what advertisers want,” Martin explained.

Retail 122

Retail GDPR Retargeting Media 122

Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 Conversely, the US generally allows data sharing unless refused. Our PCI serves as a compliance score.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. Consumer privacy.

Conversion Rate 124

Conversion Rate Cookies A/B Testing MarTech 124

Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. This conversation has been lightly edited and condensed for clarity. In my book, second-party data is more complex.

GDPR 77

GDPR Marketing Cookies Audience 77

Advendio

MARCH 20, 2025

The decline of third-party cookies means brands are looking for new data-rich advertising solutions. Latency and Site Performance Issues – Poorly optimized adtech can slow down website performance, impacting user experience and conversions. Laws such as GDPR in Europe and CCPA in the U.S.

Retail 52

Retail Media Ad network Ad Tech 52

Ad Monsters

JUNE 13, 2024

The technique aims to address deprecated third-party cookies with deterministic and probabilistic methods to connect user identities. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. ID bridging emerged as a controversial solution in digital advertising.

Cookies 64

Cookies Advertising Conversion Ad Tech 64

VideoWeek

NOVEMBER 28, 2024

We have our own contextual solutions which support those advertisers, but we would like to see more conversation and collaboration. Has it changed in light of Google’s U-turn on cookies? In general, we see the cookie drama as an opportunity for us, because it helps strengthen our first-party data initiatives further.

Fill rate 59

Fill rate Cookies Ad Server Audience 59

Martech

JANUARY 22, 2024

Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Previously, contacts that bypassed a stage were omitted from these reports and the conversion rates they included, leading to gaps in data. Keep Tabs on Your Brand Engagement with LinkedIn @mention Monitoring.

Banner 107

Banner eCommerce Cookies MarTech 107

Martech

SEPTEMBER 29, 2023

Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation. 53% say they manage their cookie settings from a website before accepting.

Marketing 127

Marketing GDPR MarTech Cookies 127

Basis

FEBRUARY 29, 2024

Unfortunately, because of the advertising industry’s historic reliance on third-party cookies, many businesses haven’t prioritized first-party data to the extent they’ll need to in a privacy-first world. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior. You’ve come to the right place.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98