Single Grain

JULY 31, 2025

“When AI personalizes creative, timing, and channel mix simultaneously, enterprise ABM programs can deliver 3-5× ROI compared with one-size-fits-all tactics,” according to aggregate studies of multiple enterprise brands implementing multimodal AI ABM systems. The market momentum is undeniable.

ROI

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Conversion paths are fragmented. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex.

Media

Single Grain

JULY 31, 2025

According to ITSMA research, 80% of marketers say Account-Based Marketing outperforms other marketing initiatives in terms of ROI , making it a high-value strategy worth automating with intelligent conversational AI. Why LinkedIn ABM + AI Chatbots = ROI Gold Mine The numbers don’t lie.

Conversion Rate

Single Grain

JULY 29, 2025

Forrester Consulting reports that 72–83% of marketers see improved acquisition, conversion, and ROI when leveraging first-party behavioral data with AI, underscoring the importance of these evaluation criteria. “The key differentiator in 2025 isn’t having AI capabilities. .” Areas where Karrot.ai

Audience

Single Grain

MAY 27, 2025

Personalized content consistently delivers better engagement, higher conversion rates, and stronger customer relationships. Improved conversion rates : Personalized content addresses specific pain points, resulting in a higher number of conversions. Scalable : Create thousands of personalized versions efficiently.

Marketing

Single Grain

AUGUST 11, 2025

Proven results and ROI tracking capabilities were crucial, as international campaigns require sophisticated attribution and reporting across multiple markets and time zones. to personalize LinkedIn ads and landing pages , significantly improving conversion rates and driving more qualified pipeline.

GDPR

Martech

MAY 16, 2025

If youre using personal data, comply with GDPR, CCPA and other privacy regulations. CTR (click-through rate) : Are your ads grabbing attention and driving action? Conversion rates : Once people click, are they completing your desired action (buying, signing up, downloading)? When in doubt, check with legal.

Retargeting

Single Grain

APRIL 29, 2025

Real-time activation of zero-party data through AI-powered systems creates hyper-personalized experiences that dramatically increase conversion rates. Better compliance : With regulations like GDPR and CCPA becoming stricter, zero-party data provides a consent-based approach to personalization. more time spent on site 5.

Conversion Rate

Martech

JANUARY 13, 2022

Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA. Advanced Journey Analytics reports feature a pivot-table UI for ad hoc reporting on channel and campaign performance, including attribution and ROI. Lead management.

ROI

Martech

OCTOBER 30, 2023

For every story of soaring leads and conversion rates, there are also tales of strategies that missed the mark. Plus, research shows personalized experiences lift key metrics like revenue, conversion rates and customer lifetime value. Define benchmarks like engagement, conversions and lifetime value to measure ROI.

Conversion Rate

Martech

JULY 1, 2024

Ensure compliance with data privacy regulations, such as GDPR or CCPA, and obtain proper consent from customers for data processing. Improved personalization: By tracking website behavior and capturing customer information, you can personalize marketing efforts, leading to higher engagement and conversion rates.

MarTech

Martech

FEBRUARY 19, 2024

This data-driven approach allows marketers to track ROI, measure campaign effectiveness and optimize marketing strategies based on real-time feedback. Your organization needs to ensure the integrated CRM and marketing automation systems comply with relevant data privacy and security regulations, such as GDPR or CCPA.

Marketing

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. If you want to capture more leads from a certain landing pag e, you may want to look into finding a new CMS or a piece of MarTech that’s designed for conversion rate optimization.

ROI

Single Grain

JULY 21, 2021

One particularly useful strategy is Target ROAS , which lets you bid based on your predicted average conversion value instead of your predicted conversion rate. The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception.

Conversion

Single Grain

JUNE 23, 2020

And since about 26% of people now use ad blockers and GDPR restrictions have tightened the hatches on outbound marketing, content marketers have an incredible advantage. 6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * Google Analytics for Content Marketing: How to Track and Improve Your ROI.

SEO

Monetize More

JUNE 26, 2023

Future-Proofed Compliance By integrating with CMPs and the TCF, publishers ensure they are compliant with current regulations like the GDPR and well-positioned for any future changes. Your ads will seem more personally relevant, leading to higher engagement and conversion rates. Measure consent impact.

ROI

Smart-Hub

NOVEMBER 29, 2023

Conversion Rate This metric specifies the number of users who took the desired action after watching an ad. Measuring the conversion rate is the way to assess the overall effectiveness of advertising efforts. By choosing it, you get a marketplace fully compliant with the latest regulations (GDPR, CCPA, etc.)

Conversion Rate

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI.

Marketing

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI.

Marketing

Single Grain

MAY 6, 2025

Marketers are expected to deliver highly personalized experiences to hundredseven thousandsof target accounts while maintaining efficiency and proving ROI. According to recent data from Revnew, 87% of marketers report higher ROI from ABM strategies, with an impressive 208% growth in revenue attributed to ABM in 2025.

ROI

illumin

DECEMBER 13, 2024

This opens up new possibilities for hyper-targeted campaigns that are more relevant to each user, leading to better engagement and higher conversion rates. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

A/B Testing

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. All You Need to Know About the ROI of Influencer Marketing [infographic]. How to Work with YouTube Influencers to Grow Your Business.

Marketing

Single Grain

NOVEMBER 16, 2023

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. Performance Metrics : Analyze metrics like website traffic, conversion rates on trial sign-ups, and engagement on your SaaS landing pages.

Marketing

MNTN

AUGUST 23, 2023

Cookieless attribution uses innovative technologies and methodologies to track user interactions and secure conversions. It addresses the limitations of cookie-based attribution while still complying with data privacy laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Cookies

Lemonads

OCTOBER 14, 2020

Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI ! Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase your conversion rates.

Conversion

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. This pillar integrates different tools and technologies to enhance campaign performance and efficiency.

Advertising

Single Grain

FEBRUARY 15, 2024

GDPR , CCPA) and adapt their strategies to be more privacy-centric, potentially moving away from reliance on personal data and towards context-based targeting and content marketing. Tip: Allocate marketing budgets across different platforms based on their potential ROI and your target audience’s distribution.

Marketing

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation. It will help provide better customer support.

Marketing

Single Grain

DECEMBER 6, 2019

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate. All You Need to Know About the ROI of Influencer Marketing [infographic]. 8) Social Messaging Apps.

Marketing

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. The Email Marketer’s 4-Step Guide to GDPR Compliance.

Banner

Digiday

NOVEMBER 20, 2022

And it goes further than just higher top-line conversion rates: If consumers are happy with items they’ve purchased, they are less likely to make returns, which helps retailers improve their bottom lines. average conversion rate, according to a case study by software company Octane AI and e-commerce platform Klaviyo.

Marketing

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. This is a trend that I’ve seen over the last 5 to 7 years. Get MarTech! In your inbox.

Marketing

Single Grain

DECEMBER 11, 2019

It is also fully GDPR compliant. Completely GDPR compliant and protects user privacy. Possible to use over 70 currencies at the latest conversion rates. Use these top 18 Magento plugins to increase your ROI and show off the natural appeal your store needs to stay at the top of the organic search results for a long time.

SEO