Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved.

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. While cookies are going away, IP targeting is here to stay. ROI Calculating return on investment can be tough, but it’s important for determining the overall success of your CTV ad campaign. Get MarTech!

Viewability 78

Viewability Conversion Rate Impressions Conversion 78

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. Third-party cookie depreciation. For now, much of that data is collected via third-party cookies. Get MarTech! Was it the creative? Where it ran? Processing.

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Still today, 75% of marketers rely on third-party cookies.

Marketing 23

Marketing ROI Cookies Conversion Rate 23

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. What about e-commerce conversions? Keep in mind.

SEO 116

SEO Conversion Rate ROI Conversion 116