Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. Consumer privacy.

Conversion Rate 125

Conversion Rate Cookies A/B Testing ROI 125

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

JULY 21, 2021

One particularly useful strategy is Target ROAS , which lets you bid based on your predicted average conversion value instead of your predicted conversion rate. The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

APRIL 17, 2023

If you want to capture more leads from a certain landing pag e, you may want to look into finding a new CMS or a piece of MarTech that’s designed for conversion rate optimization.

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

JULY 18, 2023

Dynamic Display Ads Dynamic Display ads are personalized and dynamically generated based on user data, preferences, or contextual factors: This type of advertising delivers highly relevant and customized content, such as product recommendations or pricing, to create a tailored ad experience for each user, increasing engagement and conversion rates.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

DECEMBER 18, 2023

This means designing or using AI algorithms with privacy in mind, adhering to regulations like GDPR , and being clear with customers about AI’s role in processing their data. But trust us on this one, the added measure of security is well worth the cost of a few less conversions.

Marketing 52

Marketing Education GDPR Conversion 52